Amazon Advertising Vs Google Ads

Amazon Advertising Vs Google Ads: What's the difference

Setting up a pay-per-click (PPC) campaign can be an effective way to drive traffic to your website and generate leads. Choosing the right platform for your paid advertising campaigns can be a daunting task. With numerous options available, it's challenging to determine which one is best suited for your business. Amazon Advertising and Google Ads are the two most popular options. So what's the difference between them? Keep on reading to find out. 

Difference between Amazon PPC and Google Ads

Amazon PPC

 
Amazon PPC is a service that enables businesses to place ads on Amazon, increasing visibility for their products and driving traffic to their respective product pages. With Amazon PPC, businesses can target specific keywords related to their products and specify the maximum amount they're willing to pay per click (CPC). Ads are then displayed in search results and on product detail pages.

Businesses that want to use Amazon PPC must create an advertising campaign and provide a list of target keywords. They can also choose to target specific products or categories on Amazon or let Amazon's algorithm automatically select relevant keywords for them. Amazon PPC enables sellers to bid on keywords, allowing their products to be displayed when customers search on Amazon.com. When a customer clicks on one of your ads, you pay Amazon a fee based on the amount you bid. You can target your ads by customer demographics, such as age and gender, interests, or product categories. You can also target customers based on what they've recently viewed on Amazon.com.

Features of Amazon PPC

• You can reach a large audience of potential customers on the world’s largest online marketplace. 
• Amazon PPC can be an effective way to drive traffic to your product listings and boost sales. 
• Ads on Amazon are highly targeted, so you can spend your advertising budget more efficiently and effectively reach consumers who are likely to be interested in your products or services. 
• You can track the performance of your ads and adjust your bids accordingly to maximise your ROI (return on investment).

 
Google Ads

 
Google Ads is a pay-per-click advertising program that allows businesses to place ads on Google and its partner sites. Ads are placed based on keywords related to the business, and when someone clicks on the ad, the business pays Google a designated fee. Google Ads are placed in response to specific searches and are targeted to users based on their interests and browsing history. 

Advertisers using Google Ads can create text-based ads or use Google's ‘Dynamic Search Ads’, which automatically create an ad based on the content of a business's website. Advertisers also have the option of targeting their ads by location, language, device type, and more. Google Ads can be an effective way to reach new customers, and businesses should consider utilising them if they want to expand their online presence.

Features of Google Ads

• With Google Ads, you can target potential customers specifically based on their location, interests, and the type of device they use. 
• Google Ads is very flexible, allowing you to adjust your budget and bid amount daily. This allows you to stay within your desired spending range while maximising the effectiveness of your ad campaigns.
• Additionally, Google Ads enables you to track your results, allowing you to see exactly how effective your campaigns are. 

 
The key metrics both Amazon PPC and Google Ads provide include

• Impressions: The number of times your audience has seen your ad.
• CTR (Click-Through-Rate): The percentage of people who click on your ad out of the total number of people who see it.
• CPC (Cost-Per-Click): How much you pay, on average, for each person who clicks on your ad. 
• Conversions: The number of people who take the desired action after clicking on your ad, such as making a purchase or signing up for a newsletter.
• Your ACoS (Advertising Cost of Sale): ACoS is the percentage of your ad spend compared to the sales generated from those ads

Each metric is crucial in understanding how your PPC campaign is performing and where you can make improvements. For example, a high CPC may mean that you need to adjust your bids, while a low CTR could indicate that your ad needs to be more relevant to what people are searching for. By understanding these metrics, you can fine-tune your campaigns to be more effective and successful.

Key differences between Amazon PPC and Google Ads 

• Google Ads is geared more towards general search traffic, whereas Amazon PPC is specifically geared towards product searches. 
• The Cost-Per-Click on Amazon is generally lower than on Google Ads. Amazon PPC allows you to bid on keywords that are not currently being used by other advertisers, giving you a potential competitive advantage.
• Google Ads focuses on keyword-based advertising, whereas Amazon PPC focuses on product-based advertising. This means that you'll need to approach your campaigns differently depending on which platform you're using. 
• Google Ads has a wider reach than Amazon PPC, enabling you to target a larger audience with your campaigns. 
• Google Ads is typically more expensive than Amazon PPC, so you'll need to be prepared to spend more money on your campaigns if you want to use this platform.

Once you have a good understanding of the two platforms, you can make an informed decision about which platform will work best for your business. Both Amazon PPC and Google Ads offer significant opportunities for businesses to reach new customers, but each has its unique benefits. So, which platform should you choose? The answer depends on your business’s individual needs. If you want to advertise your products on Amazon only, then Amazon PPC is the one to choose, and if you want to advertise your products on Google, or any other website for that matter, then Google Ads will help you get the most out of your marketing efforts. 

If you’re looking for an experienced team of professionals to help manage your Amazon marketing campaigns, as an Amazon PPC Agency, you can contact us directly. We would be happy to discuss our services with you and help you find the most effective way to reach your target audience. 

We’re experts in all things Amazon marketing and would be happy to help you set up a successful campaign. Contact us today for more information!