Amazon PPC is a form of advertising that allows you to promote your products and services on Amazon.co.uk. Amazon advertising is based on a cost-per-click (CPC) pricing model. That means you're charged each time someone clicks on your ad. So, the clickthrough rate (CTR) of your ad is one of the most important factors that determine how much you'll pay for each click.
With Amazon advertising, you can reach millions of shoppers who are already interested in buying products onAmazon.co.uk. Additionally, Amazon advertising offers a unique suite of tools that allow you to target your customers based on their interests and past purchase behaviour. Thanks to its large user base and sophisticated targeting capabilities, Amazon advertising is a great way to reach more potential customers online. Ads can be customised based on keywords, product categories, and customer demographics.
Why are Amazon reviews important?
There are a lot of factors to consider when starting an Amazon advertising campaign. Some people might think that the amount of products you have for sale or the price you’re selling them at is the most important thing, but that’s not always the case.
Seller reviews can be just as, if not more important than those things when it comes to advertising on Amazon. Reviews help potential customers decide if a product is worth buying, and they help Amazon determine which products to feature on its website and in its affiliate program.
That's why it's important to start an Amazon advertising campaign with a flurry of positive reviews. If customers see that a product has a high number of positive reviews, they're more likely to consider buying it. Plus if Amazon sees that products are selling well, it will be more likely to feature them in its advertising campaigns. Reviews are one of the main ways that Amazon determines a person's past purchase behaviour.
So, if you want to start an Amazon advertising campaign for your product, it's important to make sure that you have a lot of good reviews on your product page. This will help Amazon target your advertising campaign more effectively and increase the chances that your ad will be successful.
What is the ideal number of reviews before advertising on Amazon?
The number of reviews you should have before advertising on Amazon depends on a variety of factors, including the type of product you are selling, your budget, and your goals. Amazon recommends that sellers have a minimum of ten reviews before advertising.
However, you will want to have at least 15 reviews before beginning an advertising campaign. But if you are selling a high-ticket item or if you are looking to generate a lot of sales quickly, you may want to wait until you have 30 or more reviews. This will help ensure that your product appears credible to potential buyers and that they are more likely to make a purchase.
Getting reviews can be difficult, but there are a few things you can do to increase the chances of getting them:
- First, make sure your product is high quality and meets customer needs.
- Next, ask customers to leave a review after they've had a positive experience with your product. You can also incentivise customers to leave reviews by offering them a discount or free product for writing a review.
- Lastly, constructively respond to negative reviews and try to learn from them.
When it comes to advertising on Amazon, it's important to remember that quality trumps quantity. So even if you only have a few reviews, make sure they are high-quality and relevant to your product. Most importantly, always ensure that your products comply with Amazon's requirements.
Keep in mind that you should always ask your customers for feedback after they've purchased your product, and use that feedback to improve your product listing and marketing efforts.
Important types of Amazon ad campaigns to know
There are four important types of Amazon advertising campaigns that you need to know while doing an ad campaign. There are Sponsored Products, Headline Search Ads, Product Display Ads, and Sponsored Brands.
- Sponsored Products are the most common type of Amazon ad campaign. They appear as sponsored products in search results and on product pages.
- Headline Search Ads are text-based ads that appear at the top of search results.
- Product Display Ads are image-based ads that appear on product pages and in other locations across Amazon.
- Sponsored Brands are a new type of ad campaign that appears as a banner at the top of search results.
Amazon advertising campaigns are a great way to improve your product visibility and drive more sales. Reviews are an important part of these campaigns, as they help potential customers make informed decisions about whether or not to purchase your product. If you don’t have that many yet, don’t worry – start building up your review base and partner with Kangaroo UK for help with your Amazon account.
Kangaroo UK is a UK-based Amazon PPC Management Agency helping brands to sell more products on the Amazon platform. We will handle all of the marketing needs for your products on Amazon, allowing you to focus on what you do best: running your business. Contact us today to see how we can work together and deliver great results.
