Case Study:
How A Kilo of Spices grew sales 12x with structured Amazon PPC, creative
optimisation and account management across the UK and US.
Case Study:
How A Kilo of Spices grew sales 12x with structured Amazon
PPC, creative optimisation and account management
across the UK and US.
Case Study:
How A Kilo of Spices grew sales 12x with structured Amazon PPC, creative
optimisation and account management across the UK and US.
£60k
in monthly sales
15%
profitability maintained
for TACOS
£573k
in lifetime
PPC sales
9/10
Listing Quality (from 4/10)
£60k
in Monthly Sales
15%
Profitability Maintained for TACOS
£573,071
in Lifetime PPC Sales
9/10
Listing Quality (from 4/10)
60k
in Monthly
Sales
15%
Profitability Maintain for TACOS
£573k
in Lifetime PPC
Sales
9/10
Listing Quality
(from 4/10)
About A Kilo of Spices
A Kilo of Spices is an online convenience store that brings everyday essentials and authentic spices to households across the UK and beyond. Inspired by their grandfather’s spice legacy 40 years ago, the brand continues to grow by blending tradition with innovation, creating a memorable shopping experience backed by excellent service.
1
With KangarooUK managing their UK European Amazon accounts, the brand’s ambition was clear: scale sales while protecting profitability.
About A Kilo of Spices
A Kilo of Spices is an online convenience store that brings everyday essentials and authentic spices to households across the UK and beyond. Inspired by their grandfather’s spice legacy 40 years ago, the brand continues to grow by blending tradition with innovation, creating a memorable shopping experience backed by excellent service.
1
With KangarooUK managing their UK European Amazon accounts, the brand’s ambition was clear: scale sales while protecting profitability.
About A Kilo of Spices
A Kilo of Spices is an online convenience store that brings everyday essentials and authentic spices to households across the UK and beyond. Inspired by their grandfather’s spice legacy 40 years ago, the brand continues to grow by blending tradition with innovation, creating a memorable shopping experience backed by excellent service.
1
With KangarooUK managing their UK European Amazon accounts, the brand’s ambition was clear: scale sales while protecting profitability.
The Challenge
Disorganised Listings and Underperforming Ads.
When A Kilo of Spices first came to us in November 2021, they were making
just over £5000/month in sales. Their challenges included:
- Poor product images and packaging
- Disorganised inventory and non-indexed listings
- Hijackers were damaging brand trust
- Low ROAS from under-optimised PPC campaigns
They needed consistent monthly growth and stronger visibility
to turn legacy into lasting ecommerce success.
The Challenge
Disorganised Listings and Underperforming Ads.
When A Kilo of Spices first came to us in November 2021, they were making
just over £5000/month in sales. Their challenges included:
- Poor product images and packaging
- Disorganised inventory and non-indexed listings
- Hijackers were damaging brand trust
- Low ROAS from under-optimised PPC campaigns
They needed consistent monthly growth and stronger visibility
to turn legacy into lasting ecommerce success.
The Challenge
Disorganised Listings and Underperforming Ads.
When A Kilo of Spices first came to us in November 2021, they were making
just over £5000/month in sales. Their challenges included:
- Poor product images and packaging
1
- Disorganised inventory and non-indexed listings
1
- Hijackers were damaging brand trust
1
- Low ROAS from under-optimised PPC campaigns
They needed consistent monthly growth and stronger visibility to turn legacy into lasting ecommerce success.
Our Strategy
One platform. Multiple Amazon solutions.
We implemented a full-service Amazon Account Management
approach for UK and European accounts, including:
Packaging & Branding Refresh: Improved packaging and introduced A+ Content for premium presentation.
Listing Optimisation: New product images, titles and keyword indexing boosted listing quality from 4 - 9/10.
Inventory & FBA: Enrolled new products into FBA for better Prime placement and reliability.
Creative Campaigns: Launched video ads for top sellers and optimised content to engage buyers.
Brand Analytics & Competitor Targeting: Used keyword data to refine targeting and ran competitor brand campaigns to win share.
Our Strategy
One platform. Multiple Amazon solutions.
We implemented a full-service Amazon Account Management
approach for UK and European accounts, including:
Packaging & Branding Refresh: Improved packaging and introduced A+ Content for premium presentation.
Listing Optimisation: New product images, titles and keyword indexing boosted listing quality from 4 - 9/10.
Inventory & FBA: Enrolled new products into FBA for better Prime placement and reliability.
Creative Campaigns: Launched video ads for top sellers and optimised content to engage buyers.
Brand Analytics & Competitor Targeting: Used keyword data to refine targeting and ran competitor brand campaigns to win share.
Our Strategy
One platform. Multiple Amazon solutions.
We implemented a full-service Amazon Account Management approach for UK and European accounts, including:
Packaging & Branding Refresh: Improved packaging and introduced A+ Content for premium presentation.
Listing Optimisation: New product images, titles and keyword indexing boosted listing quality from 4 - 9/10.
Inventory & FBA: Enrolled new products into FBA for better Prime placement and reliability.
Creative Campaigns: Launched video ads for top sellers and optimised content to engage buyers.
Brand Analytics & Competitor Targeting: Used keyword data to refine targeting and ran competitor brand campaigns to win share.
Results That Speak for Themselves
Delivering advanced visibility and on-target leads.
The numbers tell the story
£5,000
in sales
>£>
grew to
£60,000
in sales (in 36 months)
5.0
ROAS Improvement (in 6 months)
£573,071
in PPC Lifetime Sales
with 2.82 ROAS
15%
TACOS held steady
ensuring profitability
This project proves that steady optimisation and creative improvements can transform a struggling account into a long-term success.
Results That Speak for Themselves
Delivering advanced visibility and on-target leads.
The numbers tell the story
£5,000
in sales
>£>
grew to
£60,000
in sales (in 36 months)
5.0
ROAS Improvement (in 6 months)
£573,071
in PPC Lifetime Sales
with 2.82 ROAS
15%
TACOS held steady
ensuring profitability
This project proves that steady optimisation and creative improvements can transform a struggling account into a long-term success.
Results That Speak for Themselves
Delivering advanced visibility
and on-target ads
The numbers tell the story
£5,000
in sales
>£>
grew
£60,000
in sales (3 years)
5.0
ROAS improvement
in 6 months
£573,071
in PPC lifetime sales
with 2.82 ROAS
15%
TACOS held steady
ensuring profitability
This project proves that steady optimisation and creative improvements can transform a struggling account into a long-term success.
What We Learned
- Premium A+ Content and creatives have a huge impact on conversion rates
- 1
- Consistent, structured growth is more sustainable than short bursts of ad spend.
- 1
- Competitor brand targeting captures market share without overspending.
What We Learned
- Premium A+ Content and creatives have a huge impact on conversion rates
- 1
- Consistent, structured growth is more sustainable than short bursts of ad spend.
- 1
- Competitor brand targeting captures market share without overspending.
What We Learned
- Premium A+ Content and creatives have a huge impact on conversion rates
- 1
- Consistent, structured growth is more sustainable than short bursts of ad spend.
- 1
- Competitor brand targeting captures market share without overspending.
Looking Ahead
Looking Ahead
From £5k Beginnings to £60k a Month
1
With four years of continuous growth, A Kilo of Spices is now well-established on Amazon UK and Europe, with a scalable PPC structure and brand presence that protects profitability. With TACOS under control and ROAS consistently strong, their flavour journey continues to reach more households every month.
From £5k Beginnings to £60k a Month
1
With four years of continuous growth, A Kilo of Spices is now well-established on Amazon UK and Europe, with a scalable PPC structure and brand presence that protects profitability. With TACOS under control and ROAS consistently strong, their flavour journey continues to reach more households every month.
From £5k Beginnings to
£60k a Month
1
With four years of continuous growth, A Kilo of Spices is now well-established on Amazon UK and Europe, with a scalable PPC structure and brand presence that protects profitability. With TACOS under control and ROAS consistently strong, their flavour journey continues to reach more households every month.
We help everyday products stand out, scale sales and compete confidently in crowded markets.
We help everyday products stand out, scale sales and compete confidently in crowded markets
We help everyday products stand out, scale sales and compete confidently in crowded markets.
Want to See More Real Results?
ORE 4x4
Creating smart, conversion-led ads that deliver meaningful results for under £1,000.
Manuka Lab
While the product quality was exceptional, their Amazon account performance needed to match that quality.
Time 4 Nutrition
They wanted serious buyers who understood the value of their high-quality products.
ORE 4x4
Creating smart, conversion-led ads that deliver meaningful results for under £1,000.
Manuka Lab
While the product quality was exceptional, their Amazon account performance needed to match that quality.
Time 4 Nutrition
They wanted serious buyers who understood the value of their high-quality products.
Want to See
More Real Results?
ORE 4x4
Creating smart, conversion-led ads that deliver meaningful results for under £1,000.
Manuka Lab
While the product quality was exceptional, their Amazon account performance needed to match that quality.
Time 4 Nutrition
They wanted serious buyers who understood the value of their high-quality products.
See More >
View more Case Studies of our successful clients
Still have some questions?
Talk to a member of our team and we’ll walk you through everything...
No jargon, no pressure.
Still have some questions?
Talk to a member of our team and we’ll walk you through everything...
No jargon, no pressure.
Still have some questions?
Talk to a member of our team and we’ll walk you through everything...
No jargon, no pressure.
FAQs
How fast did A Kilo of Spice grow?
They scaled from £5K → £60K/month in under three years, with earnings hitting £25K/month by July 2023.
How was profitability maintained?
By keeping TACOS at 15%, balancing ad spend with strong organic growth.
What services were provided?
Full-service account management: packaging, A+ Content, PPC campaigns, FBA optimisation, competitor targeting.
Do you manage both UK and US accounts?
Yes. A Kilo of Spices benefits from coordinated management across both marketplaces.
How do I get started?
Call us on +44(0)1530 560177. No pressure - just a quick chat to explore your goals.
