Case Study:
How Aroma Concepts grew from $44k to $723k monthly sales on Amazon US, becoming
Amazon's Choice, while building a brand people now can't ignore
Case Study:
How Aroma Concepts grew from $44k to $723k monthly sales
on Amazon US, becoming Amazon's Choice, while building
a brand people now can't ignore
Case Study:
How Aroma Concepts grew from
$44k to $723k monthly sales on Amazon US, becoming Amazon's Choice, while building a brand
people now can't ignore
1559%
Growth in sales over 2 months
$1.32m
in PPC Sales with 3.75 ROAS
1541%
Surge in Monthly PPC Sales
9/10
Listing Quality (from 4/10)
1559%
Growth in sales over 2 months
$1.32m
in PPC Sales
with 3.75 ROAS
1541%
Surge in Monthly
PPC Sales
9/10
Listing Quality
(from 4/10)
About Aroma Concepts
Aroma Concepts is a fragrance innovator catering to perfume lovers, party enthusiasts, and gift buyers. Their scents combine bold creativity with premium appeal, but their Amazon presence didn’t reflect the quality of their brand.
They wanted to scale fast in the US market with a clear goal: hit $1M/month in sales while ensuring ads delivered profitability, not waste.
About Aroma Concepts
Aroma Concepts is a fragrance innovator catering to perfume lovers, party enthusiasts, and gift buyers. Their scents combine bold creativity with premium appeal, but their Amazon presence didn’t reflect the quality of their brand.
1
They wanted to scale fast in the US market with a clear goal: hit $1M/month in sales while ensuring ads delivered profitability, not waste.
About Aroma Concepts
Aroma Concepts is a fragrance innovator catering to perfume lovers, party enthusiasts, and gift buyers. Their scents combine bold creativity with premium appeal, but their Amazon presence didn’t reflect the quality of their brand.
1
They wanted to scale fast in the US market with a clear goal: hit $1M/month in sales while ensuring ads delivered profitability, not waste.
The Challenge
Weak Foundations, Strong Ambitions
When Aroma Concepts partnered with us, they faced:
- Poor product images and product packaging
- Unoptimised listings and packaging
- Low ROAS on existing ad spend
- Hijackers were damaging the brand reputation
Their challenge was a twofold: protect and elevate their brand whilst
turning around underperforming ads into a growth engine.
The Challenge
Weak Foundations, Strong Ambitions
When Aroma Concepts partnered with us, they faced:
1
- Poor product images and product packaging
- Unoptimised listings and packaging
- Low ROAS on existing ad spend
- Hijackers were damaging the brand reputation
1
Their challenge was a twofold: protect and elevate their brand whilst
turning around underperforming ads into a growth engine.
The Challenge
Weak Foundations,
Strong Ambitions
When Aroma Concepts partnered with us, they faced:
- Poor product images and product packaging
1
- Unoptimised listings and packaging
1
- Low ROAS on existing ad spend
1
- Hijackers were damaging the brand reputation
Their challenge was a twofold: protect and elevate their brand whilst turning around underperforming ads into a growth engine.
Our Strategy
One platform. Multiple Amazon solutions.
We implemented a full-service Amazon Account Management Approach, covering:
Competitor Keyword Targeting: built campaigns around competitor brand terms, winning traffic and outselling rivals.
Listing Optimisation: improved titles, images and descriptions to boost indexing and conversion rates.
Influencer Leverage: collaborated with influencers to amplify awareness and drive traffic.
Broad Match Modifier Ads: used to capture high-converting keywords at scale.
Hijacker Removal: eliminated unauthorised sellers, implemented the Amazon Transparency Program and protected margins.
Our Strategy
One platform. Multiple Amazon solutions.
We implemented a full-service Amazon Account
Management Approach, covering:
Competitor Keyword Targeting: built campaigns around competitor brand terms, winning traffic and outselling rivals.
Listing Optimisation: improved titles, images and descriptions to boost indexing and conversion rates.
Influencer Leverage: collaborated with influencers to amplify awareness and drive traffic.
Broad Match Modifier Ads: used to capture high-converting keywords at scale.
Hijacker Removal: eliminated unauthorised sellers, implemented the Amazon Transparency Program and protected margins.
Our Strategy
One platform. Multiple
Amazon solutions.
We implemented a full-service Amazon Account Management Approach, covering:
Competitor Keyword Targeting: built campaigns around competitor brand terms, winning traffic and outselling rivals.
Listing Optimisation: improved titles, images and descriptions to boost indexing and conversion rates.
Influencer Leverage: collaborated with influencers to amplify awareness and drive traffic.
Broad Match Modifier Ads: used to capture high-converting keywords at scale.
Hijacker Removal: eliminated unauthorised sellers, implemented the Amazon Transparency Program and protected margins.
Results That Speak for Themselves
Driving calls, clicks and leads to your business
The numbers tell the story
$44,000
in sales
>£>
grew to
£723,000
in sales (in 2 months)
1541%
Growth in Monthly PPC Sales
$1.32m
in PPC Sales
with 3.75 ROAS
Earned 'Amazon's Choice' Badge
on their core brand keyword
This campaign shows how fast growth is possible when strategy, optimisation and branding align perfectly.
Results That Speak for Themselves
Driving calls, clicks and leads to your business
The numbers tell the story
$44,000
in sales
>£>
grew to
£723,000
in sales (in 2 months)
$1.32m
in PPC Sales
with 3.75 ROAS
1541%
Growth
in Monthly PPC Sales
Earned 'Amazon's Choice' Badge
on their core brand keyword
This campaign shows how fast growth is possible when
strategy, optimisation and branding align perfectly.
Results That Speak for Themselves
Driving calls, clicks and
leads to your business.
The numbers tell the story
£44,000
in sales
>£>
grew
£723,000
in sales (60 days)
1541%
growth
in monthly PPC sales
$1.32m
in PPC sales
with 3.75 ROAS
earned Amazon badge
on their own branded keyword
This campaign shows how fast growth is possible when strategy, optimisation and branding align perfectly.
What We Learned
Great PPC needs a strong brand foundation.
Through this project, we saw first hand:
1
- How influencers can skyrocket visibility and sales.
- The importance of optimised product pages before scaling and spend.
- That hijacker protection is critical for brand credibility on Amazon.
What We Learned
Great PPC needs a strong brand foundation.
Through this project, we saw first hand:
- How influencers can skyrocket visibility and sales.
- The importance of optimised product pages before scaling and spend.
- That hijacker protection is critical for brand credibility on Amazon.
What We Learned
Great PPC needs a strong brand foundation.
Through this project, we saw first hand:
- How influencers can skyrocket visibility and sales.
1
- The importance of optimised product pages before scaling and spend.
1
- That hijacker protection is critical for brand credibility on Amazon.
Looking Ahead
Looking Ahead
From Challenger to Category Leader.
1
Aroma Concepts has gone from struggling listings to dominating their niche with strong brand recognition and profitable PPC. Their path to $1M/month in sales is now within reach, backed by a structure that scales with every campaign.
From Category Challenger
to Category Leader.
1
Aroma Concepts has gone from struggling listings to dominating their niche with strong brand recognition and profitable PPC. Their path to $1M/month in sales is now within reach, backed by a structure that scales with every campaign.
We help lifestyle brands expand into competitive markets, build brand authority and achieve growth at scale.
We help lifestyle brands expand into competitive markets, build brand authority and achieve growth at scale.
Want to See More Real Results?
ORE 4x4
Creating smart, conversion-led ads that would deliver meaningful results for under £1,000.
Manuka Lab
While the product quality was exceptional, their Amazon account performance needed to match that quality.
A Kilo of Spice
Managing their UK European Amazon accounts, the brand’s ambition was clear: scale sales while protecting profitability.
ORE 4x4
Creating smart, conversion-led ads that would deliver meaningful results for under £1,000.
Manuka Lab
While the product quality was exceptional, their Amazon account performance needed to match that quality.
A Kilo of Spice
Managing their UK European Amazon accounts, the brand’s ambition was clear: scale sales while protecting profitability.
We help lifestyle brands expand into competitive markets, build brand authority and achieve growth at scale.
Want to See
More Real Results?
ORE 4x4
Creating smart, conversion-led ads that would deliver meaningful results
for under £1,000.
Manuka Lab
While the product quality was exceptional, their Amazon account performance needed to match that quality.
A Kilo of Spice
Managing their UK European Amazon accounts, the brand ambition was clear: scale sales while protecting profitability.
See More >
View more Case Studies of our successful clients
Still have some questions?
Talk to a member of our team and we’ll walk you through everything...
No jargon, no pressure.
Still have some questions?
Talk to a member of our team and we’ll walk you through everything...
No jargon, no pressure.
Still have some questions?
Talk to a member of our team and we’ll walk you through everything...
No jargon, no pressure.
FAQs
Can you really grow sales this quickly?
Yes. Aroma Concepts grew by 1559% in just 2 months with the right mix of ad structure and brand optimisation.
What if my brand has hijackers?
We specialise in eliminating hijackers, protecting your listings, and ensuring your brand wins the buy box.
Do you only manage US Amazon Accounts?
No. We manage accounts across the UK, Europe and US, scaling brands across multiple regions.
Is influencer marketing part of your strategy?
Yes. For Aroma Concepts, influencer collaborations amplified traffic and conversions significantly.
How do I get started?
Call us on +44(0)1530 560177. No pressure - just a quick chat to explore your goals.
