Case Study:
How KangarooUK built a platform that
simplifies finding, quoting and
booking local trades.
Case Study:
How KangarooUK built a platform that simplifies finding,
quoting and booking local trades.
Custom Webapp
Delivered on Time
Dual-Functionality for Trades & Customers
Instant Quote System with
Job Details & Photos
Built to Streamline the Way Customers Connect with Trades
Custom Web App Delivered on Time
Dual-Function for Trades & Customers
Instant Quote System with
Job Details
Streamlines the Way Customer s Connect
About MyBuildQuote
MyBuildQuote is a custom-built web app designed to improve the connection between homeowners and tradespeople. It’s a fast way for customers to post jobs and receive quotes, and for trades, it’s a streamlined system for showcasing expertise, setting prices, and winning work.
1
With KangarooUK’s development expertise, MyBuildQuote delivers a clear, user-friendly experience that works for both sides of the transaction.
About MyBuildQuote
MyBuildQuote is a custom-built web app designed to improve the connection between homeowners and tradespeople. It’s a fast way for customers to post jobs and receive quotes, and for trades, it’s a streamlined system for showcasing expertise, setting prices, and winning work.
1
With KangarooUK’s development expertise, MyBuildQuote delivers a clear, user-friendly experience that works for both sides of the transaction.
About MyBuildQuote
MyBuildQuote is a custom-built web app designed to improve the connection between homeowners and tradespeople. It’s a fast way for customers to post jobs and receive quotes, and for trades, it’s a streamlined system for showcasing expertise, setting prices, and winning work.
1
With KangarooUK’s development expertise, MyBuildQuote delivers a clear, user-friendly experience that works for both sides of the transaction.
The Challenge
Driving calls, clicks and leads to your business.
The MyBuildQuote team wanted to build a system eliminating the hassle of back-and-forth
messaging and unclear pricing. The solution needed to:
- Let trades set clear pricing (per sq/m, hour, day, etc.)
- Give customers instant quotes with the option to request detailed custom quotes.
- Provide a simple way for customers to post jobs with descriptions, photos and desired times.
- Facilitate payment directly between the customer and the trade.
- Build trust through ratings, reviews and transparent profiles.
The Challenge
Driving calls, clicks and leads
to your business.
The MyBuildQuote team wanted to build a system eliminating the hassle of back-and-forth messaging and unclear pricing. The solution needed to:
1
- Let trades set clear pricing (per sq/m, hour, day, etc.)
1
- Give customers instant quotes with the option to request detailed custom quotes.
1
- Provide a simple way for customers to post jobs with descriptions, photos and desired times.
1
- Facilitate payment directly between the customer and the trade.
1
- Build trust through ratings, reviews and transparent profiles.
The Challenge
Driving calls, clicks and leads to your business.
The MyBuildQuote team wanted to build a system eliminating the hassle of back-and-forth messaging and unclear pricing. The solution needed to:
1
1
- Let trades set clear pricing (per sq/m, hour, day, etc.)
1
- Give customers instant quotes with the option to request detailed custom quotes
- Provide a simple way for customers to post jobs with descriptions, photos and desired times.
- Facilitate payment directly between the customer and the trade.
- Build trust through ratings, reviews and transparent profiles.
The Challenge
Driving calls, clicks and leads to your business.
NiteGuide started as a bold concept: combine safety-first route planning with venue discovery.
To gain traction with councils, investors and early users - the project needed:
- A professional website to inform stakeholders and communicate the mission.
- A functioning BETA prototype to test with real users.
- A demonstration platform to attract funding and partnerships.
- A system that could be trialled in specific cities before scaling nationally.
Our Strategy
One platform. Multiple solutions.
We designed and delivered the MyBuildQuote app with features tailored to both customers and trades:
Custom Side: Job posting with images, location and details; interactive home diagram to select where the work is needed; instant quotes from local trades; custom quote requests; ratings and reviews to support decision-making.
Trade Side: Profile setup with day rates, sq/m pricing and service descriptions; photo gallery to showcase work; dashboard with job requests, scheduled jobs and completed jobs; custom ratings and feedback to build credibility,
Payments: Secure transactions facilitated directly between customers and trades for a smoother process.
Our Strategy
One platform. Multiple audiences.
We designed and delivered the MyBuildQuote app with features tailored to both customers and trades:
Custom Side: Job posting with images, location and details; interactive home diagram to select where the work is needed; instant quotes from local trades; custom quote requests; ratings and reviews to support decision-making.
Trade Side: Profile setup with day rates, sq/m pricing and service descriptions; photo gallery to showcase work; dashboard with job requests, scheduled jobs and completed jobs; custom ratings and feedback to build credibility.
Payments: Secure transactions facilitated directly between customers and trades for a smoother process.
Our Strategy
One platform. Multiple audiences.
We designed and delivered the MyBuildQuote app with
features tailored to both customers and trades:
Custom Side: Job posting with images, location and details; interactive home diagram to select where the work is needed; instant quotes from local trades; custom quote requests; ratings and reviews to support decision-making.
Trade Side: Profile setup with day rates, sq/m pricing and service descriptions; photo gallery to showcase work; dashboard with job requests, scheduled jobs and completed jobs; custom ratings and feedback to build credibility.
Payments: Secure transactions facilitated directly between customers and trades for a smoother process.
Results That Speak for Themselves
Delivering advanced visibility and on-target leads.
While still in its early stages, MyBuildQuote is already positioned to create value:
- Delivered on time and to scope
- Trades are signing up and building profiles
- Customers can now post jobs and receive quotes instantly
- A foundation is in place for scaling to new trades and regions
Results That Speak for Themselves
Delivering advanced visibility
and on-target leads.
While still in early stages,
MyBuildQuote is already:
1
- Delivered on time and to scope
1
- Trades are signing up and building profiles
1
- Customers can now post jobs and receive quotes instantly
1
- A foundation is in place for scaling to new trades and regions
Results That Speak for Themselves
Delivering advanced visibility and on-target leads.
While still in its early stages, MyBuildQuote is already
positioned to create value
1
- Delivered on time and to scope
- Trades are signing up and building profiles
- Customers can now post jobs and receive quotes instantly.
- A foundation is in place for scaling to new trades and regions.
Results That Speak for Themselves
Delivering advanced visibility and on-target leads.
The numbers tell the story
£851.73
ad spend
>£>
generated
£9,114.68
in revenue
30%
Conversion Rate
from competitor campaigns, proving we took their buyers
21
Conversions
tracked from ready-to-buy customers
35%
CTR on Branded Ads, proving
consumer trust in the brand
This campaign proved that smart structure and intent-based targeting can outperform even the biggest budgets.
Why it Worked
Be More Visible.
Designed around instant quoting to reduce friction between
trades and customers.
Build trust with transparent profiles, ratings and reviews.
Balanced functionality for both sides of the marketplace.
Scalable design ready to expand across multiple trade categories.
Why it Worked
Be More Visible.
Designed around instant quoting to reduce friction between trades and customers.
Build trust with transparent profiles, ratings and reviews.
Balanced functionality for both sides of the marketplace.
Scalable design ready to expand across multiple trade categories.
Why it Worked
Be More Visible.
Designed around instant quoting to reduce friction between
trades and customers.
Build trust with transparent profiles, ratings and reviews.
Balanced functionality for both sides of the marketplace.
Scalable design ready to expand across multiple trade categories.
Why it Worked
Smart Websites, Smarter Ads
We didn't throw budget at the problem - we thought strategically:
Used Performance Max to maximise reach with minimal input
Defended brand traffic with keyword-specific campaigns
Captured market share through competitor conquesting
Paired tight ad copy with effective landing pages for conversion
With the right structure, technology can ease the pain of finding and hiring trades.
With the right structure technology can ease the pain of finding and hiring trades.
With the right structure technology can ease the pain of finding and hiring trades.
Want to See More Real Results?
NiteGuide
With KangarooUK’s support, the founder transformed a vision into a tested proof of concept, ready for wider rollout.
A Kilo of Spice
Managing their UK European Amazon accounts, the brand’s ambition was clear: scale sales while protecting profitability.
Time 4 Nutrition
They wanted serious buyers who understood the value of their high-quality products.
Want to See More Real Results?
NiteGuide
With KangarooUK’s support, the founder transformed a vision into a tested proof of concept, ready for wider rollout.
A Kilo of Spice
Managing their UK European Amazon accounts, the brand’s ambition was clear: scale sales while protecting profitability.
Time 4 Nutrition
They wanted serious buyers who understood the value of their high-quality products.
Want to See
More Real Results?
NiteGuide
With KangarooUK’s support, the founder transformed a vision into a tested proof of concept, ready for wider rollout.
A Kilo of Spice
Managing their UK European Amazon accounts, the brand ambition was clear: scale sales while protecting profitability.
Time 4 Nutrition
They wanted serious buyers who understood the value of their high-quality products.
See More >
View more Case Studies of our successful clients
Still have some questions?
Talk to a member of our team and we’ll walk you through everything...
No jargon, no pressure.
Still have some questions?
Talk to a member of our team and we’ll walk you through everything...
No jargon, no pressure.
Still have some questions?
Talk to a member of our team and we’ll walk you through everything...
No jargon, no pressure.
FAQs
Can you do this for my business too?
Yes. Whether in eCommerce or a service-based business, our paid media experts build strategies tailored to your goals and budget.
What is Performance Max?
It’s a Google Ads campaign type that uses automation to show your products across Google Search, Display, YouTube, Gmail and Discover.
Do I need a big budget to start?
No. This case study started with under £900. It’s not about how much you spend, but how well your campaign is structured.
What platforms do you manage ads on?
Depending on your audience, we manage campaigns across Google, Meta, TikTok, and Amazon.
How do I get started?
Just talk to a specialist, and we’ll walk you through your options. There is no pressure - just a quick, friendly chat.
