Case Study:
Safer Nights Out, Powered by Innovation
Case Study:
Safer Nights Out, Powered by Innovation
Business Idea Refined
Custom Website Built
Prototype Developed & Launched
Live Prototype Testing
Business Idea Refined
Custom Website Built
Prototype Developed & Launched
Live Prototype Testing
About NiteGuide
NiteGuide is an innovative platform designed to improve people’s late-night experiences. It helps customers discover venues and plan the safest route home. It provides a space for venues to promote opening hours, facilities, and events.
1
The idea was founded by Thomas Lamb, who began shaping
NiteGuide as part of The Crucible Project — a postgraduate enterprise programme designed to help early-stage entrepreneurs refine business ideas, secure mentoring, and develop viable business models. With KangarooUK’s support, Thomas transformed a vision into a tested proof of concept, ready for wider rollout.
About NiteGuide
NiteGuide is an innovative platform designed to improve people’s late-night experiences. It helps customers discover venues and plan the safest route home. It provides a space for venues to promote opening hours, facilities, and events.
1
The idea was founded by Thomas Lamb, who began shaping
NiteGuide as part of The Crucible Project - a postgraduate enterprise programme designed to help early-stage entrepreneurs refine business ideas, secure mentoring, and develop viable business models. With KangarooUK’s support, Thomas transformed a vision into a tested proof of concept, ready for wider rollout.
About NiteGuide
NiteGuide is an innovative platform designed to improve people’s late-night experiences. It helps customers discover venues and plan the safest route home. It provides a space for venues to promote opening hours, facilities, and events.
1
The idea was founded by Thomas Lamb, who began shaping NiteGuide as part of The Crucible Project - a postgraduate enterprise programme designed to help early-stage entrepreneurs refine business ideas, secure mentoring, and develop viable business models. With KangarooUK’s support, Thomas transformed a vision into a tested proof of concept, ready for wider rollout.
The Challenge
Driving calls, clicks and leads to your business.
NiteGuide started as a bold concept: combine safety-first route planning with venue discovery.
To gain traction with councils, investors and early users - the project needed:
- A professional website to inform stakeholders and communicate the mission.
- A functioning BETA prototype to test with real users.
- A demonstration platform to attract funding and partnerships.
- A system that could be trialled in specific cities before scaling nationally.
The Challenge
Driving calls, clicks and leads
to your business.
NiteGuide started as a bold concept: combine safety-first route planning with venue discovery. To gain traction with councils, investors and early users - the project needed:
1
- A professional website to inform stakeholders and communicate the mission.
1
- A functioning BETA prototype to test with real users.
1
- A demonstration platform to attract funding and partnerships.
1
- A system that could be trialled in specific cities before scaling nationally.
The Challenge
Driving calls, clicks and leads to your business.
NiteGuide started as a bold concept: combine safety-first route planning
with venue discovery. To gain traction with councils, investors and
early users - the project needed:
1
- A professional website to inform stakeholders and communicate the mission.
- A functioning BETA prototype to test with real users.
- A demonstration platform to attract funding and partnerships.
- A system that could be trialled in specific cities before scaling nationally.
The Challenge
Driving calls, clicks and leads to your business.
NiteGuide started as a bold concept: combine safety-first route planning with venue discovery.
To gain traction with councils, investors and early users - the project needed:
- A professional website to inform stakeholders and communicate the mission.
- A functioning BETA prototype to test with real users.
- A demonstration platform to attract funding and partnerships.
- A system that could be trialled in specific cities before scaling nationally.
Our Strategy
One platform. Multiple audiences.
We partnered with NiteGuide to deliver a solution that worked for both test users and investors.
Website: Built to inform stakeholders, attract interest and explain the platforms value to councils, venues and users.
BETA Prototype: Developed as a working app to showcase the idea, gather user feedback and provide evidence of demand.
Live Testing: Deployed in Leicester City Centre and Ashby-De-La-Zouch, allowing real users to plan routes and explore local venues.
Investor Ready Build: Designed not just as a test, but as a showcase product to pitch to councils and potential investors for national expansion.
Our Strategy
One platform. Multiple audiences.
We partnered with NiteGuide to deliver a solution that worked for both test users and investors.
Website: Built to inform stakeholders, attract interest and explain the platforms value to councils, venues and users.
BETA Prototype: Developed as a working app to showcase the idea, gather user feedback and provide evidence of demand.
Live Testing: Deployed in Leicester City Centre and Ashby-De-La-Zouch, allowing real users to plan routes and explore local venues.
Investor Ready Build: Designed not just as a test, but as a showcase product to pitch to councils and potential investors for national expansion.
Our Strategy
One platform. Multiple audiences.
We partnered with NiteGuide to deliver a solution that
worked for both test users and investors.
Website: Built to inform stakeholders, attract interest and explain the platforms value to councils, venues and users.
BETA Prototype: Developed as a working app to showcase the idea, gather user feedback and provide evidence of demand.
Live Testing: Deployed in Leicester City Centre and Ashby-De-La-Zouch, allowing real users to plan routes and explore local venues.
Investor Ready Build: Designed not just as a test, but as a showcase product to pitch to councils and potential investors for national expansion.
Results That Speak for Themselves
Delivering visibility, safety, and investor confidence.
- Website and BETA prototype delivered on time
- Proof of concept live in Leicester City Centre and Ashby
- Real test users validating the concept
- Early traction with stakeholders and investors, supporting nationwide rollout
“Without KangarooUK, NiteGuide might not have existed today!!”
— Thomas Lamb, Director
Results That Speak for Themselves
Delivering visibility, safety, and investor confidence.
- Website and BETA prototype delivered on time
1
- Proof of concept live in Leicester City Centre and Ashby
1
- Real test users validating the concept
1
- Early traction with stakeholders and investors, supporting nationwide rollout
“Without KangarooUK, NiteGuide might
not have existed today!!”
— Thomas Lamb, Director
Results That Speak for Themselves
Delivering visibility, safety, and investor confidence.
- Website and BETA prototype delivered on time
- Proof of concept live in Leicester City Centre and Ashby
- Real test users validating the concept
- Early traction with stakeholders and investors, supporting nationwide rollout
“Without KangarooUK, NiteGuide might not have existed today!!”
— Thomas Lamb, Director
Results That Speak for Themselves
Delivering advanced visibility and on-target leads.
The numbers tell the story
£851.73
ad spend
>£>
generated
£9,114.68
in revenue
30%
Conversion Rate
from competitor campaigns, proving we took their buyers
21
Conversions
tracked from ready-to-buy customers
35%
CTR on Branded Ads, proving
consumer trust in the brand
This campaign proved that smart structure and intent-based targeting can outperform even the biggest budgets.
Why it Worked
Be More Visible, Feel More Secure.
Combined stakeholder communication with a live, testable product
Demonstrated the concept's real-world value to councils and investors.
Built with safety as the central feature, proving NiteGuide's USP.
Delivered quickly, ensuring momentum from idea to launch.
Why it Worked
Be More Visible, Feel More Secure.
Combined stakeholder communication with a live, testable product
Demonstrated the concept's real-world value to councils and investors.
Built with safety as the central feature, proving NiteGuide's USP.
Delivered quickly, ensuring momentum from idea to launch.
Why it Worked
Be More Visible, Feel More Secure.
Combined stakeholder communication with a live, testable product
Demonstrated the concept's real-world value to councils and investors.
Built with safety as the central feature, proving NiteGuide's USP.
Delivered quickly, ensuring momentum from idea to launch.
Why it Worked
Smart Websites, Smarter Ads
We didn't throw budget at the problem - we thought strategically:
Used Performance Max to maximise reach with minimal input
Defended brand traffic with keyword-specific campaigns
Captured market share through competitor conquesting
Paired tight ad copy with effective landing pages for conversion
A functioning prototype is essential when
launching an ambitious idea.
A functioning prototype is essential when
launching an ambitious idea.
A functioning prototype is essential when
launching an ambitious idea.
Want to See More Real Results?
Manuka Lab
While the product quality was exceptional, their Amazon account performance needed to match that quality.
A Kilo of Spice
Managing their UK European Amazon accounts, the brand’s ambition was clear: scale sales while protecting profitability.
Time 4 Nutrition
They wanted serious buyers who understood the value of their high-quality products.
Want to See More Real Results?
Manuka Lab
While the product quality was exceptional, their Amazon account performance needed to match that quality.
A Kilo of Spice
Managing their UK European Amazon accounts, the brand’s ambition was clear: scale sales while protecting profitability.
Time 4 Nutrition
They wanted serious buyers who understood the value of their high-quality products.
Want to See
More Real Results?
Manuka Lab
While the product quality was exceptional, their Amazon account performance needed to match that quality.
A Kilo of Spice
Managing their UK European Amazon accounts, the brand ambition was clear: scale sales while protecting profitability.
Time 4 Nutrition
They wanted serious buyers who understood the value of their high-quality products.
See More >
View more Case Studies of our successful clients
Still have some questions?
Talk to a member of our team and we’ll walk you through everything...
No jargon, no pressure.
Still have some questions?
Talk to a member of our team and we’ll walk you through everything...
No jargon, no pressure.
Still have some questions?
Talk to a member of our team and we’ll walk you through everything...
No jargon, no pressure.
FAQs
Can you do this for my business too?
Yes. Whether in eCommerce or a service-based business, our paid media experts build strategies tailored to your goals and budget.
What is Performance Max?
It’s a Google Ads campaign type that uses automation to show your products across Google Search, Display, YouTube, Gmail and Discover.
Do I need a big budget to start?
No. This case study started with under £900. It’s not about how much you spend, but how well your campaign is structured.
What platforms do you manage ads on?
Depending on your audience, we manage campaigns across Google, Meta, TikTok, and Amazon.
How do I get started?
Just talk to a specialist, and we’ll walk you through your options. There is no pressure - just a quick, friendly chat.
