Case Study:
How Manuka Lab improved ROAS from under 2.0 to 4.88,
boosting sales and brand presence in one of
Amazon's toughest categories.
Case Study:
How Manuka Lab improved ROAS from under 2.0 to 4.88, boosting sales and brand presence in one of Amazon's toughest categories.
£50k
in sales
(2 months)
4.88
ROAS in 6 months
£310k
in PPC
sales
9/10
Listing Quality (from 4/10)
£50k
in Sales over 2 months
4.88
ROAS in 6 months (from 2.0)
£310,962
in PPC Sales
9/10
Listing Quality (from 4/10)
50k
in Sales over
2 months
4.88
ROAS in 6 months (from 2.0)
£310k
in standard
PPC Sales
9/10
Listing Quality
(from 4/10)
About Manuka Lab
Manuka Lab is a leading provider of genuine, high-quality New Zealand Manuka Honey in the UK. Their products are sustainably harvested from New Zealand’s indigenous super plant, grown in the remote East Cape region, ensuring purity, potency, and trusted origin.
1
Their audience includes health-conscious adults, natural remedy seekers, wellness-focused consumers, and beauty buyers with disposable income. While the product quality was exceptional, their Amazon account performance was underwhelming - with campaigns delivering poor returns and listings not reflecting brand strength.
About Manuka Lab
Manuka Lab is a leading provider of genuine, high-quality New Zealand Manuka Honey in the UK. Their products are sustainably harvested from New Zealand’s indigenous super plant, grown in the remote East Cape region, ensuring purity, potency, and trusted origin.
1
Their audience includes health-conscious adults, natural remedy seekers, wellness-focused consumers, and beauty buyers with disposable income. While the product quality was exceptional, their Amazon account performance was underwhelming - with campaigns delivering poor returns and listings not reflecting brand strength.
About Manuka Lab
Manuka Lab is a leading provider of genuine, high-quality New Zealand Manuka Honey in the UK. Their products are sustainably harvested from New Zealand’s indigenous super plant, grown in the remote East Cape region, ensuring purity, potency, and trusted origin.
1
Their audience includes health-conscious adults, natural remedy seekers, wellness-focused consumers, and beauty buyers with disposable income. While the product quality was exceptional, their Amazon account performance was underwhelming - with campaigns delivering poor returns and listings not reflecting brand strength.
The Challenge
Stuck Below the Threshold
Manuka Lab’s PPC campaigns delivered a ROAS below 2.0 for over two years, making ads unprofitable. Internal competition between Seller Central and Vendor Central listings further diluted results, and poor product imagery, unoptimised listings, and hijacker interference damaged conversion rates. They need profitable PPC, brand control and a structure that matches their premium positioning.
The Challenge
Stuck Below the Threshold
Manuka Lab’s PPC campaigns delivered a ROAS below 2.0 for over two years, making ads unprofitable. Internal competition between Seller Central and Vendor Central listings further diluted results, and poor product imagery, un-optimised listings, and hijacker interference damaged conversion rates.
1
They need profitable PPC, brand control and a structure that
matches their premium positioning.
The Challenge
Stuck Below the Threshold
Manuka Lab’s PPC campaigns delivered a ROAS below 2.0 for over two years, making ads unprofitable.
1
Internal competition between Seller Central and Vendor Central listings further diluted results, and poor product imagery, unoptimised listings, and hijacker interference damaged conversion rates.
1
They need profitable PPC, brand control and a structure that matches their premium positioning.
Our Strategy
One platform. Multiple Amazon solutions.
We took a holistic Amazon Account Management approach to unlock growth:
Account Structuring: Split their brands between Seller Central and Vendor Central to stop internal competition and optimise ad placement.
Listing Optimisation: Improved product imagery, descriptions and indexing to highlight product quality and authenticity.
Certification Leverage: Highlighted food certification to boost credibility, raising conversion rates from 10% to 40%.
Ad Campaign Redesign: Launched broad match modifier campaigns to capture high-intent keywords and scale efficiently.
Brand Protection: Eliminated hijackers and improved brand consistency, ensuring buyers trusted the official store.
Our Strategy
One platform. Multiple Amazon solutions.
We took a holistic Amazon Account Management
approach to unlock growth:
Account Structuring: Split their brands between Seller Central and Vendor Central to stop internal competition and optimise ad placement.
Listing Optimisation: Improved product imagery, descriptions and indexing to highlight product quality and authenticity.
Certification Leverage: Highlighted food certification to boost credibility, raising conversion rates from 10% to 40%.
Ad Campaign Redesign: Launched broad match modifier campaigns to capture high-intent keywords and scale efficiently.
Brand Protection: Eliminated hijackers and improved brand consistency, ensuring buyers trusted the official store.
Our Strategy
One platform. Multiple Amazon solutions.
We took a holistic Amazon Account Management approach to unlock growth:
Account Structuring: Split their brands between Seller Central and Vendor Central to stop internal competition and optimise ad placement.
Listing Optimisation: Improved product imagery, descriptions and indexing to highlight product quality and authenticity.
Certification Leverage: Highlighted food certification to boost credibility, raising conversion rates from 10% to 40%.
Ad Campaign Redesign: Launched broad match modifier campaigns to capture high-intent keywords and scale efficiently.
Brand Protection: Eliminated hijackers and improved brand consistency, ensuring buyers trusted the official store.
Results That Speak for Themselves
Delivering advanced visibility and on-target leads.
The numbers tell the story
£20,000
in sales
>£>
grew to
£50,000
in sales (in 2 months)
4.88
ROAS Improvement (in 6 months)
£310,962
in PPC Sales
with 2.82 ROAS
9/10
Product Listing Score
improved from 4/10
Manuka Lab shows how a premium product can thrive on Amazon when supported by the right account structure and advertising strategy.
Results That Speak for Themselves
Delivering advanced visibility and on-target leads.
The numbers tell the story
£20,000
in sales
>£>
grew to
£50,000
in sales (in 2 months)
£310,962
in PPC Sales
with 2.82 ROAS
4.88
ROAS Improvement (in 6 months)
9/10
Product Listing Score
improved from 4/10
Manuka Lab shows how a premium product can thrive on Amazon when supported by the right account structure and advertising strategy.
Results That Speak for Themselves
Delivering advanced visibility
and on-target ads
The numbers tell the story
£20,000
in sales
>£>
grew
£50,000
in sales (30 days)
4.88
ROAS improvement
in 6 months
£310,962
in PPC lifetime sales
with 2.82 ROAS
9/10
product Listing Score
improved from 4/10
Manuka Lab shows how a premium product can thrive on Amazon when supported by the right account structure and advertising strategy.
What We Learned
Smart structuring and brand strength unlocks profitable growth.
- Food certifications dramatically improve conversion rates.
1
- Broad Match Modifier campaigns can capture new high-converting key words at scale.
1
- Splitting accounts between Seller and Vendor Central strops internal competition and maximises placements.
What We Learned
Smart structuring and brand strength
unlocks profitable growth.
- Food certifications dramatically improve conversion rates.
1
- Broad Match Modifier campaigns can capture new high-converting key words at scale.
1
- Splitting accounts between Seller and Vendor Central strops internal competition and maximises placements.
What We Learned
Smart structuring and brand strength unlocks profitable growth.
1
- Food certifications dramatically improve conversion rates.
1
- Broad Match Modifier campaigns can capture new high-converting key words at scale.
1
- Splitting accounts between Seller and Vendor Central strops internal competition and maximises placements.
Looking Ahead
Looking Ahead
From Struggling Campaigns,
to a Category Leader.
1
Manuka Lab is now positioned as a trusted, profitable Amazon brand. With ROAS above 4.0 and maximum PPC performance achieved in late 2024, the brand has a scalable, future-ready structure to continue growing in the competitive natural health and wellness sector.
From Struggling Campaigns, to a Category Leader.
1
Manuka Lab is now positioned as a trusted, profitable Amazon brand. With ROAS above 4.0 and maximum PPC performance achieved in late 2024, the brand has a scalable, future-ready structure to continue growing in the competitive natural health and wellness sector.
We help health and wellness brands take control of their Amazon presence, grow profitably, and protect their brand identity.
We help health and wellness brands take control of their Amazon presence, grow profitably, and protect their brand identity.
We help health and wellness brands take control of their Amazon presence, grow profitably,
and protect their brand identity.
Want to See More Real Results?
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They wanted serious buyers who understood the value of their high-quality products.
Aroma Concepts
They wanted to scale fast in the US market with a clear goal: hit $1M/month in sales while ensuring ads delivered profitability, not waste.
A Kilo of Spice
Managing their UK European Amazon accounts, the brand’s ambition was clear: scale sales while protecting profitability.
Time 4 Nutrition
They wanted serious buyers who understood the value of their high-quality products.
Want to See
More Real Results?
Aroma Concepts
They wanted to scale fast in the US market with a clear goal: hit $1M/month in sales while ensuring ads delivered profitability, not waste.
A Kilo of Spice
Managing their UK European Amazon accounts, the brand ambition was clear: scale sales while protecting profitability.
Time 4 Nutrition
They wanted serious buyers who understood the value of their high-quality products.
See More >
View more Case Studies of our successful clients
Still have some questions?
Talk to a member of our team and we’ll walk you through everything...
No jargon, no pressure.
Still have some questions?
Talk to a member of our team and we’ll walk you through everything...
No jargon, no pressure.
Still have some questions?
Talk to a member of our team and we’ll walk you through everything...
No jargon, no pressure.
FAQs
How long did it take to improve Manuka Lab's ROAS?
Within 2 months, ROAS rose from below 2.0 to 3.3, and in 6 months it reached 4.88.
What caused their ads to under-perform before?
Poor imagery, unoptimised listings, internal competition between accounts, and hijackers lowering trust.
What role did certifications play?
Highlighting official food certifications boosted buyer trust and increased conversions from 10% to 40%.
Do you manage both Seller and Vendor Central?
Yes. For Manuka Lab, restructuring between the two was key to eliminating wasted spend and improving results.
How do I get started?
Call us on +44(0)1530 560177. No pressure - just a quick chat to explore your goals.
