Case Study:

Turning Clicks into Customers with Google Ads

Case Study:

Turning Clicks into Customers with Google Ads

Case Study:

Turning Clicks into Customers

with Google Ads



10.7x

Return on Ad Spend

(ROAS)

35%

Clickthrough Rate on

Branded Ads

21

Conversions from

High-intent Users

30%

Conversions from Competitor Targeting

10.7x

Return on Ad

Spend (ROAS)

35%

Clickthrough Rate on Branded Ads

21

Conversions from

High-intent Users

30%

Conversions from Competitor Targeting

10.7x

Return on Ad Spend

(ROAS)

35%

Clickthrough Rate on Branded Ads

21

Conversions from High-intent Users

30%

Conversions Against Competitors

About ORE 4x4

Specialists in premium roof tents and rugged 4x4 accessories, ORE4x4

didn’t want just more than traffic - they wanted serious buyers.

About ORE 4x4

Specialists in premium roof tents and rugged 4x4 accessories, ORE4x4 didn’t want just more than traffic - they wanted serious buyers.

About ORE 4x4

Specialists in premium roof tents and rugged 4x4 accessories, ORE4x4 didn’t want just more than traffic - they wanted serious buyers.

The Challenge

Compete and convert, without wasting a penny.


ORE4x4 needed to scale their ecommerce business on a lean monthly budget. Their goal: protect branded traffic, win over competitor customers, and grow sales without inflating costs.

1

The challenge was clear: create smart, conversion-led ads that would deliver meaningful results for under £1,000.

The Challenge

Compete and convert, without wasting a penny.


ORE4x4 needed to scale their ecommerce business on a lean monthly budget. Their goal: protect branded traffic, win over competitor customers, and grow sales without inflating costs.

1

The challenge was clear: create smart, conversion-led ads that would deliver meaningful results for under £1,000.

The Challenge

Compete and convert, without

wasting a penny.


ORE4x4 needed to scale their ecommerce business on a lean monthly budget. Their goal: protect branded traffic, win over competitor customers, and grow sales without inflating costs.

1

The challenge was clear: create smart, conversion-led ads that would deliver meaningful results for under £1,000.

Our Strategy

One platform. Multiple paid search solutions.


We crafted a multi-pronged Google Ads strategy focused on three high-impact campaigns:

Performance Max: to automate placement and scale visibility

Brand Campaigns: to capture high-intent searches and own their space

Competitor Targeting: to intercept traffic looking for rival products

This structure allowed us to reach customers at each funnel stage, without overspending.

Our Strategy

One platform. Multiple paid search solutions.


We crafted a multi-pronged Google Ads strategy focused

on three high-impact campaigns:

Performance Max: to automate placement and scale visibility

Brand Campaigns: to capture high-intent searches and own their space

Competitor Targeting: to intercept traffic looking for rival products

This structure allowed us to reach customers at

each funnel stage, without overspending.

Our Strategy

One platform. Multiple paid

search solutions.


We crafted a multi-pronged Google

Ads strategy focused on three

high-impact campaigns:

Performance Max: To automate placement and scale visibility

Brand Campaigns: To capture high-intent searches and own their space

Competitor Targeting: To intercept traffic looking for rival products

This structure allowed us to reach customers at each funnel stage,

without overspending.

Results That Speak for Themselves

Delivering advanced visibility and on-target leads.


The numbers tell the story

>£>

generated

 £9,114.68

in revenue

This campaign proved that smart structure and intent-based targeting can outperform even the biggest budgets.

Results That Speak for Themselves

Delivering advanced visibility and on-target leads.


The numbers tell the story

>£>

generated

 £9,114.68

in revenue

This campaign proved that smart structure and intent-based targeting can outperform even the biggest budgets.

Results That Speak for Themselves

Delivering advanced visibility

and on-target leads.


The numbers tell the story

>£>

generated

 £9,114.68

in revenue

This campaign proved that smart structure and intent-based targeting can outperform even the biggest budgets.

Why it Worked

Smart Websites, Smarter Ads


We didn't throw budget at the problem - we thought strategically:

Used Performance Max to maximise reach with minimal input

Defended brand traffic with keyword-specific campaigns

Captured market share through competitor conquesting

Paired tight ad copy with optimised landing pages for conversion

Why it Worked

Smart Websites, Smarter Ads


We didn't throw budget at the problem - we thought strategically:

Used Performance Max to maximise reach with minimal input

Defended brand traffic with keyword-specific campaigns

Captured market share through competitor conquesting

Paired tight ad copy with effective landing pages for conversion

Why it Worked

Smart Websites, Smarter Ads


We didn't throw budget at the problem - we thought strategically:

Used Performance Max to maximise reach with minimal input

Defended brand traffic with keyword-specific campaigns

Captured market share through competitor conquesting

Paired tight ad copy with optimised landing pages for conversion

Looking Ahead

Looking Ahead

Looking Ahead

From a Strong Start to a Stronger Future

1

With a scalable strategy and proven ROI, ORE4x4 is set to build on its success. The model we created can flex with new products, scale during peak seasons, and keep them ahead of the pack.

From a Strong Start to a Stronger Future

1

With a scalable strategy and proven ROI, ORE4x4 is set to build on its success. The model we created can flex with new products, scale during peak seasons, and keep them ahead of the pack.

From a Strong Start to a Stronger Future

1

With a scalable strategy and proven ROI, ORE4x4 is set to build on its success. The model we created can flex with new products, scale during peak seasons, and keep them ahead of the pack.

ORE4x4 is proof that results aren’t about how much you spend,

they’re about where, how, and why you spend it.

ORE4x4 is proof that results aren’t about how much you spend,

they’re about where, how, and why you spend it.

ORE4x4 is proof that results aren’t about how much you spend,

they’re about where, how, and why you spend it.

Want to See More Real Results?

Manuka Lab

While the product quality was exceptional, their Amazon account performance needed to match that quality.

A Kilo of Spice

Managing their UK European Amazon accounts, the brand’s ambition was clear: scale sales while protecting profitability.

Time 4 Nutrition

They wanted serious buyers who understood the value of their high-quality products.

Want to See More Real Results?

Manuka Lab

While the product quality was exceptional, their Amazon account performance needed to match that quality.

A Kilo of Spice

Managing their UK European Amazon accounts, the brand’s ambition was clear: scale sales while protecting profitability.

Time 4 Nutrition

They wanted serious buyers who understood the value of their high-quality products.

Want to See

More Real Results?

Manuka Lab

While the product quality was exceptional, their Amazon account performance needed to match that quality.

A Kilo of Spice

Managing their UK European Amazon accounts, the brand ambition was clear: scale sales while protecting profitability.

Time 4 Nutrition

They wanted serious buyers who understood the value of their high-quality products.

See More >

View more Case Studies of our successful clients

Still have some questions?

Talk to a member of our team and we’ll walk you through everything...

No jargon, no pressure.

Still have some questions?

Talk to a member of our team and we’ll walk you through everything...

No jargon, no pressure.

Still have some questions?

Talk to a member of our team and we’ll walk you through everything...

No jargon, no pressure.

FAQs

  • Can you do this for my business too?

    Yes. Whether in eCommerce or a service-based business, our paid media experts build strategies tailored to your goals and budget.

  • What is Performance Max?

     It’s a Google Ads campaign type that uses automation to show your products across Google Search, Display, YouTube, Gmail and Discover.

  • Do I need a big budget to start?

    No. This case study started with under £900. It’s not about how much you spend, but how well your campaign is structured.

  • What platforms do you manage ads on?

    Depending on your audience, we manage campaigns across Google, Meta, TikTok, and Amazon.

  • How do I get started?

    Just talk to a specialist, and we’ll walk you through your options. There is no pressure - just a quick, friendly chat.