In October 2025, Google will update its Google Ads Misrepresentation Policy, specifically targeting dishonest pricing practices. The goal is simple: protect users from misleading ads, hidden costs, and false claims.
At KangarooUK, we want to reassure our clients — this update doesn’t affect your current campaigns managed by us. But if you run additional ads outside our service, it’s worth being aware of what’s changing.
What’s Changing in October 2025
From 28 October 2025, Google will begin enforcing stricter rules against dishonest pricing tactics. Full enforcement will ramp up over four weeks, and advertisers in breach will receive a warning before suspension.
Here’s what Google will be looking at:
- Clear pricing disclosure – Advertisers must be upfront about costs before and after purchase.
- No bait-and-switch – Ads cannot lure customers with unrealistically low prices and then push more expensive alternatives.
- No price exploitation – Businesses can’t exploit people in vulnerable situations with inflated charges.
- No “free” claims that aren’t free – Apps promoted as free but requiring payment to install, or free trials that hide future charges, will no longer be allowed.
Why This Matters to You
For many small businesses, Google Ads is a lifeline — driving leads, sales, and visibility. Falling foul of these rules could put your campaigns at risk. The good news? If you’re a KangarooUK client, your ads already meet these standards. We’ve always focused on honest, transparent campaigns that deliver long-term results.
But if you’re running ads yourself, or working with another provider, now is the time to review. Ensure your pricing is transparent, your offers are clear, and there’s no risk of unexpected customer charges.
How We Help Our Clients Stay Compliant
At KangarooUK, compliance and transparency are built into everything we do:
- Our
Paid Ads team creates clear, Google-friendly campaigns that convert without crossing policy lines.
- Our
SEO services help you build organic visibility, so you’re less reliant on paid traffic alone.
- Our
Listing Management keeps your business details accurate across Google, directories, and review sites — reducing the risk of confusion or policy issues.
This update is another reminder that the digital landscape is always changing, and having the right partner means you don’t have to keep up with every rule shift yourself.
What to Do Next
- If you’re a KangarooUK client: Relax — you don’t need to take action.
- If you manage your own ads: Review your campaigns now. Remove any ads that could be seen as misleading before 28 October 2025.
- If you’re unsure: Contact us and we’ll review your campaigns with you.
Staying compliant protects your account, builds customer trust, and ensures your marketing works long-term.
