Rebranding Strategies To Follow For A Successful Rebrand

Sharon • May 6, 2022

Rebranding Strategy

Change is inevitable in the business world and as markets evolve companies must adapt their strategies to stay ahead of the competition. For some businesses, this may mean rebranding. 

A rebrand is a process of changing the name, logo, and overall branding of a company. A successful rebranding strategy can help your business or organisation stay relevant and top-of-mind with current and potential customers. However, it's vital to take the time to plan your rebranding strategy carefully to ensure its success. 

Here are a few tips to follow when rebranding your business or products.

 1. Research

By conducting in-depth research on your target audience, you can gain valuable insights into what attracts and resonates with your customers. You can use this information to identify areas where your brand may be falling short and develop creative solutions to address these issues. 

For example, tools like Google Analytics provide data on website traffic and other key metrics that can help you stay ahead of the curve. Furthermore, research can also help you measure the success of your rebranding efforts and make necessary adjustments along the way. 

Ultimately, a well-researched rebranding strategy is essential for ensuring long-term success. Doing a solid amount of research upfront will save you a lot of time and headaches down the road.

2. Rename 

Renaming your company is one of the most important aspects of a successful rebrand. By choosing a new name that reflects the essence of your brand, you can help set the tone for your new image and draw attention to your company's values and goals. 

 To effectively rename your company, you should focus on several key strategies: 


  • It's crucial to choose a name that truly captures what your brand stands for.
  • You should also pay close attention to how your chosen name will look and sound in marketing materials, social media and other channels
  • And finally, you should make sure that the legal aspects of renaming are handled properly - so both customer and partners understand that change.
  • Make sure your new name is available as a URL, as digital marketing contributes significantly to your brand's success.

With these strategies in mind, you can easily kick off a successful rebranding process and give your company an edge over its competitors.

3. Redefine 

When a company is looking to revitalise its brand, it's essential to take a step back and redefine its core values and mission. Your core values and mission help define who you are and what you stand for as a business, both internally and externally. 

It involves taking a hard look at what makes your company unique, as well as considering how you can use the power of language to tell your story compellingly. Perhaps the most important step is figuring out what your customers are looking for in terms of value and then stepping up to meet those needs. 

By staying true to your core values and communicating them effectively, you can build trust with your target audience and find long-term success in the world of rebranding and marketing. 

4. Reanalyse 

One of the most effective rebranding strategies is to thoroughly research your competition and identify its strengths and weaknesses. By doing so, you can discover gaps in the market and develop branding strategies that set you apart from your competition. 

For example, if your competitor focuses mainly on price-matching, you might consider emphasising higher-end products or premium customer service instead.

Paying great attention to the details can help you identify chances for improvement and new methods of doing things that will offer you an edge in the marketplace. Additionally, it's important to be aware of any changes or shifts in the market landscape so that you can remain relevant and competitive in your industry. 

With this crucial information about your rival at your disposal, you'll be well on your way to rebranding your company and establishing yourself as a powerhouse competitor within your industry.

5. Outsource 

With numerous moving parts and complex considerations involved in rebranding, it can be incredibly helpful to enlist the assistance of an experienced outside consultant or firm. By partnering with a third-party expert, you can leverage their expertise and knowledge in the marketing field, gaining access to unique perspectives, ideas, and insights. 

This can be essential for conducting thorough market research and analysis, as well as developing creative new concepts that are tailored specifically to your brand's needs. 

Additionally, partnering with an external agency can help you maintain creative control over your rebranding strategy while also ensuring that it is carried out effectively and professionally.

6. Consistency 

Your audience needs to be able to recognise your brand no matter where they see it. This means using the same colours, fonts, and overall aesthetic across all of your marketing materials, from your website to your social media posts to your print ads. 

Of course, this doesn’t mean that you can never change things up – a little bit of variety can keep things fresh – but in general, it’s important to maintain a consistent look and feel for your brand. 

Also, keep in mind that your company's social media accounts should be kept up to date. People are more likely to trust a company whose senior leaders are engaged on social media, according to 82 per cent of respondents. (source) 

 Conclusion


Rebranding can be a daunting task, but it doesn’t have to be done alone. Partner with a branding agency like Kangaroo UK, and we will help you through every step of the process to ensure a successful rebrand for your business.

 Our team of experts has years of experience in the branding and marketing industries, and we know what it takes to create a successful rebrand . We understand the process inside and out and can help guide you through every step of the way.  

With our help, you can redefine your brand and create a new identity that will resonate with customers and increase sales. Ready to get started? Contact us today. 

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