Here's How You Can Improve Your Local SEO

If your business is not ranking high in local search results, you are missing out on a significant number of potential customers. Fortunately, there are a few things you can do to improve your local SEO rankings. Read on if you want to know how! 

If you are looking to improve your local SEO, one of the first things you should do is create a Google Business Profile for your business.

A Google Business Profile provides businesses with a free and easy way to manage their online presence and can help customers find your business when they are searching for local businesses on Google.

Google Business Profile is a free and easy-to-use tool for businesses of all sizes to create a listing on Google. A well-optimised Google Business Profile can help your business rank higher in local search results, helping you attract more customers.

It is important to ensure that the information you provide is correct and up to date. In addition to adding basic information such as category, hours, and products/services, you can also upload photos to help customers get a better sense of what your business is like. Whether you are just starting or have been in business for years, Google Business Profile is a valuable tool worth taking advantage of.

Google usually shows only 50-60 characters of the title in SERPs (search engine results pages), so be sure to include relevant keywords that highlight your service or product, and if you are targeting local customers, be sure to include the location (and, if possible, your business phone number) in your title and description. 

Use your long-tail keywords by adding them to your SEO title, meta description, and throughout the website that contains keywords targeted at local customers.

To improve the quality of your local SEO, ensure that your customers are providing positive ratings and reviews. Ask them to rate or leave a review for your business on Google after they've received a service. This will help boost your ranking in local search results and also provide potential customers with insight into what it is like to do business with you. 

Creating and publishing regular posts to your Google Business Profile is a great way to improve your local SEO. Adding valuable content, such as announcements, events, and new products or services, can help potential customers discover your business online. 

Make sure to keep your information up-to-date and correct, and respond to customer reviews to show that you care about your customers' experience. As always, be sure to follow Google's Guidelines for creating effective listings. By taking advantage of all the features offered by Google Business Profile, you can help customers find your business when they are looking for what you have to offer.

Adding content with relevant keywords to your website can help improve your local SEO. This is because search engines use keyword relevance as a ranking factor when determining the position of your website in local search results. By adding keyword-rich content targeted to local customers on your site, you can make it easier for potential customers in your area to find you online.

A citation is a listing of your business's website address on another website. Having more citations means that you will have more web pages with your company's name. This is important because search engine crawlers find it easier to index websites with many links to the site. 

The more citations you have, the higher ranking you will get in Google searches. Citations are also great for SEO purposes because they help build good-quality backlinks, which can lead to increased visibility in SERPs.

A responsive website adjusts its layout and content to fit the screen size of the device on which it is being viewed, whether it is a computer, phone, or tablet. This allows for a better overall user experience, as people don’t have to scroll side to side or up and down to view the content they want.

If you don't have a responsive design, your site will not be optimised for the growing number of people using smartphones and tablets to access the internet. Not only can this hurt your rankings on Google, but it also means that users won't enjoy visiting your website on their mobile devices.

To improve your local SEO, it is important to optimise your website for mobile devices. This will help ensure that your website appears in search engine results pages when people search for businesses in their area.

Kangaroo UK is a local SEO agency in Leicester that can help you with your SEO needs. Whether it’s on-page optimisation, off-page optimisation, or local SEO optimisation services, our goal is to provide the best possible service for every client. 

 Our team of experts utilises the latest techniques and strategies to deliver measurable results for our clients. If you are looking for an expert who knows how to achieve success on Google, contact us today! We offer affordable packages that can be customised based on your needs.