Local SEO is the process of optimising a website and its content for Google search results that are specific to a geographic area. Search engines use geo-targeting to rank businesses to provide customers with more relevant results. 

Unlike traditional SEO, which usually targets larger geographical areas, Local SEO takes into account more specific factors such as geographic location. When done correctly, local SEO can help you improve your website's visibility and traffic and even attract new customers.

Local SEO has a unique set of ranking factors, including:

Local SEO can be done by either improving existing content or creating new pages. It is important to make sure you are using keywords and phrases related to your location and industry, as well as adding citations from other websites like Yelp and Trip Advisor. 

When you have a proper address (i.e. town/city) of your business listing, it will give you the best chance of building successful local landing pages that help customers find your store on your website by using a store locator such as Google Maps.

Having clear and concise LocalBusiness Schema markup on your website is one of the most critical things you can do to help Google understand where your business is located. This markup provides Google with key information about your business, such as your address, hours of operation, and phone number. 

LocalBusiness Schema markup on your website can help Google return more informative results for users searching for businesses in their area. So if you are not familiar with schema markup or are not sure how to add it to your website, don't worry about it. 

Luckily, there are many plugins available for Local Search Engine Optimisation. You can easily find one that will output your details in Schema markup without getting technical and overwhelming. You just need to input some details for your business, and it will take care of everything else.

But ranking for local searches requires much more than just optimising your website. You must register your company with Google My Business, as well as local directories, and create a local business page on Facebook. Determine your title, description, URLs, and ensure the NAP (name, address, phone number) information is accurate on all platforms.

No matter what industry you are in, it is becoming increasingly important to rank for local searches. Ranking well can lead to increased customer acquisition, more leads, or simply greater awareness of your business. And if you are not ranking for local searches, you are missing out on a huge opportunity. 

A good local SEO strategy will help your website rank higher in search engines for location-specific queries and bring more traffic to the site. 

Kangaroo UK is a digital marketing agency in Leicester that also specialises in Local SEO. Our team of experts can help you create an effective strategy that will get the results you need from search engine optimisation. 

At Kangaroo UK, we provide all digital marketing solutions such as web design services, SEO services, graphic design services, PPC management services. We are the best choice for your company when it comes to reaching new customers in your area - with our search engine optimisation methods, your competitors will never be ahead of you! 

Contact us to get started on an affordable rate plan tailored just for you!