Influencer Marketing

Influencer Marketing Agency Solutions

Connect your brand with influencers & boost your sales & brand awareness on-line

More and more brands are realising influencer marketing drives more opportunities to do business.

Over 90% of brands invest

in influencer marketing

Grow your brand visibility

Influencer marketing is the practice of utilising influential figures in your industry to promote your products and services to their audiences. And it works – over 90% of consumers trust influencer recommendations more than traditional advertising. Is it time you took your business to the next level with influencer marketing?

Make your story powerful

Together we will connect your brand with the right audience, telling the right story, on the right channel, at the right time.

Your influencer will share your values and your solutions through stories which captivate the audience's attention, delivered and supported through cutting-edge disruptive data and ideas.

Influencer Marketing Strategy

1

Audit & Objectives

Before we even start looking for your ideal influencer, we take a look at what your business needs and objectives are. In order to match your requirements to that of the influencer, we need to gain a good understanding of your brand and values.

2

Competitor Analysis

We’re not looking to steal the influencers that your competitors have just to see how they are conducting their influencer marketing strategy and whether it’s working for them or not. We can learn from their successes and mistakes to target better-suited influencers for your campaign.

3

Identify Personas

Who do you ultimately wanting to target with your influencer marketing? By creating personas, we’re able to determine the likes and motivations of your typical audience, making it easier for us to hone in on the influencers within that particular audience demographic.

4

Contacting the Influencers

Once we know what you’re looking for and which audience you’re looking to attract, it’s time to look for influencers who share the same audience and the same values. We reach out on your behalf to influencers who fit your requirements the most. From negotiating terms and planning, we’ll handle all communication.

5

Implementation

When everything is agreed between your brand and the influencer, it’s time to implement the strategy. This means supporting the influencer with anything they need in order to promote your product or service on your behalf.

6

Reporting

After the campaign is complete, we will report on the results. Should the campaign be planned over several months, we will check in and work with you to ensure that results are being achieved and make amendments where necessary to ensure maximum exposure and results.

Influencer Marketing - at a glance

Creative Strategy

We work with you to develop creative strategies that connects the world’s most effective and authentic social influencers to your brand.

Identify Influencer

Influencers are human, we partner your brand with influencers who share your values and same target audience, and our experts will vet every influencer first!

Campaign Management

Our influencer experts will manage your influencer relationships, representing your brand and handling all communications around negotiation, activation, and execution.

Analytics & Reports

All successful campaigns are data driven, our experts collect the data you need and share it with you in a way you can understand.

Jade

Client Relations

We love to help,
we really do.

Not sure what you need? Give us a call. We're happy to help, even if your not a customer.
Call us on 01530 560 177.

Influencer Marketing managed by experts

At Kangaroo we recognise and understand every business is unique and as such every business requires a different level of service.

Boost your brand with Influencer Marketing

Influencer Marketing Form

Frequently Asked Questions -
Influencer Marketing

What is Influencer Marketing?

Influencer marketing uses individuals with a sizable audience to promote your brand’s message through authentic and compelling content. The individuals have influence over potential buyers and work with brands to create content that markets a product, or service, without being disruptive.
Who is using influencer marketing as part of their marketing strategy?

Influencer marketing covers a wide range of industries and categories that are growing every day. Over 80% of all recognised brands selling products or services in every sector is using influencers to promote their business.
How much does an influencer campaign cost?

Each campaign is custom made to suit every client’s needs so it’s difficult to provide a standard pricing sheet. Cost varies across agencies, and will fluctuate based on a number of factors including number of influencers, labor costs, influencer compensation, and extra digital spend to promote the campaign.
Is influencer marketing affordable for small brands?

Influencer marketing is a cost-effective solution that brings greater returns than other digital marketing strategies. It’s been proven to outperform banner ads, for example, and is becoming the preferred method for marketing new product launches.
How do influencers know what content to publish?

Our experts take the time to understand your needs and goals, right down to what “type” of content you would like to have published by the influencers. Our team ensures the influencers have the details they need to provide to before kickoff, so that all parties involved are aligned on campaign targets.
How is influencer marketing success measured

Success meassurments should be agreed with the agency and the client before the start of any campaign. Metrics oftern include impressions, engagements, total media value, total pieces of content and sales up lift.

Kangaroo UK is the trading name of Kangaroo Marketing & Design Ltd. Company Registration No. 08918158, Registered in England and Wales. VAT No. 181435022. Registered Office: 7 Charter Point Way, Ashby-de-la-Zouch, Leics LE65 1NF. United Kingdom.