Solutions for Affiliate Marketing

Affiliate Management Agency Solutions

Generate new sales opportunities & maximise your visibility online

Paid on Results, its a win win!

Increase Brand Visibility Online

Grow your brand visibility

For far too long, brands have been overlooking the opportunities partner marketing has to offer. We work with both local and global brands to address this, enhancing brand visibility and awareness to an audience you didn't have.

We Find The Best Influencers

We find you the best partners

Most brands understand Affiliate Partner programmes have huge potential for growth, but don’t have the resource or experience to make it work.

Our Affiliates Marketing experts will research and identify opportunities for growth and tailor an Affiliate Partner programme that is right for your business.

Incentivising Influencers

Your partners are you biggest fans

Look after your partners and they will look after you. Your affiliate partners work best when they are incentivised. Our experts will work with you and your partners to promote your products and service whilst protecting your target return on ad spend, making the perfect partner relationship for everyone. It's a win, win.

Influencer Management Service

People talk about your brand

Having the right influencer to talk about your brand to your target audience drives amazing results.

Our experts will not only help you find the right influencer with the right target audience, they will also contact the influencer and negotiate the best possible deal for you and manage the whole process on you behalf.

Learn more

Affiliate marketing works

when selling to Businesses or Consumers

Selling Products

Already selling products online? If you have an eCommerce site, your Affiliate Marketing campaign can work on a cost per acquisition (CPA) basis. This means that you will only pay a pre-agreed amount to the publisher sending the new contacts that goes through and makes a qualified purchase.

Using a mix of leading technology and the vast experience of our Affiliate Marketing experts we will find strategies to incentivise new and existing partners to promote your business and your sales.

Lead Generation

Affiliate marketing can also be used to generate highly qualified leads. Whether you want users to fill in an online enquiry form, call your customer service centre or complete another action, we will build an affiliate campaign that works for you.

Working closely alongside your account manager, together we will build a bespoke cost per lead (CPL) rate just for you, making sure your campaigns deliver significant return on investment month after month.

Our Affiliate Marketing Strategy

Between 15% to 30% of online sales and advertising is due to affiliate marketing campaigns - boost your online sales.

1

Partner Sourcing & Management

Our affiliate experts will identify high-quality publishers to work alongside you on your campaign. We look at them based on their demographics, their reach and the current state of their online copywriting content.

2

Campaign Management

Aligning ourselves with your business goals, we’re able to support your brand throughout the affiliate marketing process. Whether it’s seasonal sales, product launches or random deals, we’re here to help.

3

Competitor Analysis

Differentiating you're business from your competitors is important for a campaign to work. We research what your competitors are up to and develop a strategy to disrupt the market and attract the best partners to promote your business.

4

Dedicated Expert

If you’ve got any questions about your affiliate marketing, you’ll have a dedicated affiliate expert to talk to who will be closely involved with the whole campaign.

5

Ensuring Brand Consistency

We will manage your partners to protect your brand. It’s important the work they do to promote your products and services match up with your brand message. Keeping a sharp eye we will make sure that everything stays in-line with your branding guidelines.

6

Reporting

Our experts will custom build reports and talk you through the data that is important to you, whilst at all times protect your target Return On Ad Spend (ROAS). So let's get started.

Affiliate Marketing - at a glance

Platform Set Up

With so many platforms to choose from, we help you make the right decision first time.

Partner Finder

We find the right partners for you, you sit back and enjoy the rewards.

Campaign Promotion

Move products faster with a highly targeted campaign we created for you and enjoy the rewards.

Reports & Planning

Set your target return on ad spend and we'll do the rest. We protect your business and your profit margins at all times.

Packages & Pricing

Let us help you find the best plan for your business

Kickstarter

From £1,800*

Typical set up time 1-month

Introduction to Affiliate Marketing

Basic affiliate programme set up

Affiliate network choice

Help with pricing discussions

Oversee integration and testing

Create brand profile

Create your brands T&Cs

Basic Commission set up

On-board foundational partners

Arrange training call with network

Growth

From £995/month*

Set up plus, 1 to 3 days management

All features in Kickstarter and:

Ongoing partner recruitment

Partner offer newsletters

Offer advice and basic strategies

Monthly reporting

Support calls

Quarterly meetings

Basic paid exposure campaign

Retargeting campaigns

On-site technology management

Excel

From £3,850/month*

Set up plus, 4 to 6 days management

All features of Grow and:

Weekly reporting and support calls

Competitor analysis

Monthly strategy planning

Ad-hoc campaign planning

Reward campaigns

Landing page campaigns

Influencer marketing

Content partnerships

Full training for staff

* All prices are subject to VAT. Kickstarter and Grow package are subject to a minimum number of days per month and contract of no less than 3-months. Network fees and override are charged separately and direct to the network.

Nick

Senior Designer

We love to help,

we really do.

Not sure what you need? Give us a call. We're happy to help, even if you're not a customer.

Call us on 01530 560 177.

Affiliate Marketing managed by experts

At Kangaroo UK we recognise and understand every business is unique and as such every business requires a different level of service.

Boost your retail sales with Affiliate Marketing

Affiliate Marketing Form

Frequently Asked Questions -
Affiliate Marketing

What is Affiliate Marketing?

Affiliate marketing is, first and foremost, about relationships. It relies on a relationship between the affiliate/publisher/partner and you the merchant (ie. retailer). When the affiliate promotes the merchant’s product or service offerings (on a blog, website, social media feed, etc.) and a consumer purchases a product/service from the brand based on your promotion, the merchant pays the affiliate a revenue share of the sale.
How do affiliates get paid?

Affiliates can be compensated in a variety of ways, which are determined by the merchant. The three most common are pay-per-sale, pay-per-lead and pay-per-click. Affiliates only get paid when their promotional efforts actually result in a transaction. Most often, all payments earned by affiliates are paid out through the third-party network the programme is hosted on.
What commission should I pay?

Typically, commission rates are based on a percentage of the total sale (e.g. 10%), and in some cases it can also be a flat fee for a transaction. You set your own commision rate you want to pay.
Who manages your affiliate program?

Some merchants manage their own affiliate programmes in-house, others turn management over to a network or an external agency like Kangaroo UK, this is often referred to as OPM (Outsourced Programme Management).
What the purpose of an OPM?

The purpose of OPM (Outsourced Programme Management) is to oversee the day-to-day operations of a programme and manage the relationships between the merchants, networks and affiliates. Some day-to-day operations of an OPM include daily transaction checks, product data feed, recruitment/outreach, application approvals, inquiries, sending the newsletters out to affiliates, reporting, offers, programme materials, and more.
What kind of companies offer affiliate programs?

There are thousands of companies that offer affiliate programmes — from large retailers (target, adidas, eBay) to small niche retailers. It’s estimated that over 80 percent of brands utilise affiliate marketing to drive sales, according to a Rakuten Affiliate Network survey.

Kangaroo UK is the trading name of Kangaroo Marketing & Design Ltd. Company Registration No. 08918158, Registered in England and Wales. VAT No. 181435022. Registered Office: 7 Charter Point Way, Ashby-de-la-Zouch, Leics LE65 1NF. United Kingdom.