Solution design and go-to-market

You know what you want to build on Duda. Now we design exactly how it works, and how you sell it. From workflows, logins and payments to your pricing tiers, you get a blueprint your developers can build from, and your sales team can sell from.

Where this sits in your Duda project

Bringing Duda into your business usually follows one path, delivered as a single project rather than a set of separate purchases:

  1. Discovery Sprint: the plan, what to build and in what order.
  2. Solution design and go-to-market: this stage, how it works and how you sell it. The build: your custom widgets and tools, and the DIY and done-for-you workflow.
  3. The build: your custom widgets and tools, and the DIY and done-for-you workflow.
  4. Training and white-label support: keeping it running and growing.


This is the design stage. It usually follows a Sprint, and feeds straight into the build.

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Man at desk with computer, searching

What is solution design and go-to-market?

It is a hands-on design and commercial consultancy for your Duda project. Bring a Duda Roadmap from a Discovery Sprint, or a plan you already have, and we design it in full: how the solution works, in detail, and how you package, price and sell it. You leave with prototypes ready to build, and an offer ready to take to market.

1. YOUR BRANDED AGENCY PORTAL

1. YOUR BRANDED AGENCY PORTAL

Manage all your clients websites in one place, Duda, Shopify, Squarespace, Wix, WordPress. Branded entirely with your logo, colors, and domain. One dashboard for building websites, onboarding clients, managing team permissions, tracking analytics, and handling billing and subscriptions. No more juggling multiple platforms.

2. BUILD PROFESSIONAL WEBSITES

Create professional websites using our powerful tools, 50+ templates, AI generation, drag-and-drop editor. Build websites to your standards and specifications. When ready, assign the completed website directly to your client in the dashboard. Your client logs in to a white-labeled Duda editor branded with your agency name where they can edit content, update images, change text, and manage pages anytime. They control their content. You control the quality.

3. GENERATE RECURRING REVENUE

Set your own pricing. Keep your margin on every subscription. Every customer becomes monthly recurring revenue. Scale from 10 clients to 1,000 with zero infrastructure headaches. You can upsell premium features, custom integrations, and add-ons. No technical burden. Just pure business growth.

Every successful offering needs both. We design them together, so the product you build and the offer you sell fit each other.

We design two things:
how it works, and how you sell it

1. How it works, the solution design

  • The CMS user journey: exactly how your users move through your environment to create and manage a site
  • Detailed workflow designs: how sites are created, edited and managed
  • API design and data mapping: what data flows between your systems and Duda, ready for the build to connect. An API is the connection that lets two systems share data.
  • Single Sign-On (SSO): so a user logs in once across your product and their site
  • User roles and permissions: who can see and do what
  • Payments and subscriptions: how billing, plans and upgrades work
  • Figma prototypes: if you already have Figma designs, we work from them; if not, we create them, so the key screens and journeys are designed before anything is built. Figma is an interface design tool.

2. How you sell it, the go-to-market

  • Your value proposition: what you offer, and why it is worth paying for
  • A good, better, best structure: three tiers mapped to different customers and prices
  • Positioning: how you stand out, and who you target
  • A go-to-market outline: how you launch and grow the offer

What do you walk away with?

A blueprint your team can act on straight away:


  • A CMS user journey design
  • Detailed workflow and integration designs
  • A data map of what flows between your systems and Duda
  • An SSO and permissions model
  • A payments and subscriptions design
  • Figma prototypes of the key screens and journeys, yours or created by us
  • A packaged good, better, best offer, with pricing
  • A go-to-market outline


Enough for your developers to build, and your sales team to sell.



How does it work?

  1. Free call: we agree the scope, and who to involve. Bring your Duda Roadmap or an existing plan if you have one.
  2. Design sessions: we design the solution and the offer alongside your team.
  3. Prototypes: we work from your Figma designs, or create them, for the key journeys.
  4. The blueprint: we hand over the designs, the offer and the pricing.
  5. Into build: we can build it, or your team can, from the same designs.


How is this different from a Discovery Sprint?

A Discovery Sprint gives you the shape and the plan. In one focused session it produces a written Duda Roadmap: what to build, in what order, what it will cost, and the rough technical and commercial shape. This design stage is the next step: we take that shape and design it in full, with detailed workflows, prototypes, and a packaged, priced offer. The Sprint tells you what to build. We design exactly how it works, and how you sell it.

How it's priced from here?

This is part of one Duda project, not a separate purchase. It starts with a Discovery Sprint, a fixed first step at £500 + VAT that gives you a costed plan, credited back against the work if you go ahead. The design work after that runs on a time and materials basis, with an estimate for your project, and dovetails with the build as one piece.

Who is it for?

  1. SaaS and platform businesses that need their idea turned into a designed, buildable solution, and a commercial offer to match
  2. Agencies packaging a white-label Duda offer they can sell to their own clients
  3. Teams that know what they want, and need the detailed design and the go-to-market done properly


Man at desk with computer, searching
Man at desk with computer, searching

Who is Kangaroo UK?

We are the UK's only Duda Expert and Solution Partner. We help platforms and agencies plan, build and run on Duda, and the Discovery Sprint is the best place to start.

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Let's find your next step on Duda

Book a free discovery call, and we will help you work out the right first move.

FAQs

  • Is this the build?

    No. This is the design and the offer. The build is the next stage, and can be done by us or by your own team, from the same designs.

  • Do we need a Discovery Sprint first?

    A Sprint is the usual first step and gives you the plan, at low cost. If you already know what you want, you can start here.

  • Can our developers build from your designs?

    Yes. The designs and specifications are made to hand to a development team, ours or yours.

  • Do you design the product and the pricing?

    Yes, both. We design how the solution works, and how you package and price it, so they fit together.

  • Do we get Figma designs?

    Yes. If you already have Figma designs, we work from them. If not, we create them as part of this stage, so the key screens and journeys are designed before anything is built.