Local Business Schema - What is it and why is it so important?

Peter • April 28, 2021

What is Local Business Schema, and why is it so important?

 Local Business Scheme helps your site become more discoverable with search engines. This quick, simple and easy to use API is now available in your Duda website 'Content Library'.


Local Business Schema provides search engines with structured data such as NAP (Name, Address and Phone Number) in a format that search engins can read and understand. Local Business Schema also helps with 'near me' search results and map results.

How does it work?


The aim of this Bitesize Tip is to educate you on how the Local Business Schema works. The new Duda API allows you to use data in the site Content Library to generate a Local Business Schema for the site.


Below are the steps you need to take to enable the Schema API:



  1. You will need to have an account that enables API.
  2. Fill the site Content Library with the information below. (Only the first 3 fields are mandatory for the API to work, but all fields are recommended, and ensuring they are filled will improve the schema). 
  3. Enable schema via the Update Site API by setting the local_business schema to be enabled.

If you're enabling schema across any website, you'll need to republish your website to make sure the changes you've made are live.


If you're republishing via the API, please take note of the
our API rate limits.

A tall stack of silver coins stands next to a single gold coin on top of a blurry financial chart.
By Abhilav March 27, 2026
See how Kangaroo UK’s Amazon team delivered up to 533% sales growth for clients during Prime Big Deal Days 2025. Real results, real strategies, from a UK Amazon management agency.
Example of Amazon Brand Story - Tranquel Plants
By Abhilav March 27, 2026
An Amazon Brand Story lets you share your brand’s values and product range on every listing. Learn how it works, why it increases conversions, and how to set one up.
A person sits on a couch using a laptop displaying colorful, glowing data visualizations and charts on the screen.
By Peter Jones March 27, 2026
65% of Google searches end without a click. Learn how AEO helps your content get cited by ChatGPT and Google AI Overviews. Free downloadable guide included.
By Sharon Keevins January 30, 2026
KangarooUK partners with Marcell Media! Discover how this collaboration brings you more expertise and smart website solutions. Call 01530 560177.
Show More