What Makes Local SEO Different From Organic SEO?

 SEO, or search engine optimisation, is the process of improving the ranking of a website on search engines. There are two main types of SEO: organic and local. While both types have the same goal - to improve rankings and visibility - there are some key differences between them. 

In this blog post, we'll break down the key differences between local SEO and organic SEO, so you can decide which one is best for your business. Let's get started!
 

Organic SEO vs. Local SEO

Organic SEO

Quite simply, organic SEO refers to the methods used to improve your website's visibility and ranking without using paid advertising. Instead, the focus is on creating high-quality content and optimising your site for search engine crawlers. While it requires more time and effort, organic SEO can be a more cost-effective way to promote your business online. 

It has less to do with location and more to do with whether your site is relevant to a specific search. The idea behind organic SEO is to make your website as relevant and useful for a given search term, like "organic cotton t-shirts," as possible. 

Note: The following are organic search result pages.

Local SEO

Local SEO is a strategy that enables businesses to promote their products and services to local customers. With local SEO, you focus on optimising your website and content for a specific geographic region or area. It helps to ensure that your site appears on search engine results pages for relevant queries in that area.

Local businesses often rely on referrals and foot traffic - ranking high in local search engines is essential for their success. 

Location plays a crucial role in local SEO, and search engines must know the exact location of your business. And so, it can find businesses located in a given location when someone searches for them. To rank high in local search engine results, you need to make sure that your business name and address are the same across all listings, including your website.

Note: The following are local search result pages.

Differentiating between local SEO and organic SEO can be difficult, but it’s important to understand the unique aspects of each in order to create an effective marketing campaign.

Here at Kangaroo UK, we have experts in both areas. Our team has experience in all aspects of online marketing, from website design to SEO and PPC. We excel at generating leads and engaging customers through targeted campaigns. Contact us today to discuss your needs and let us show you how we can help grow your business online.