B2B SaaS Duda Platform Integration: How to Add Websites to Your Software

Integrating Duda into a B2B SaaS platform means embedding a white-label website builder inside your software, so your customers can create and edit their own sites without ever leaving your product. You connect to Duda through its REST API, and Kangaroo UK builds and maintains that integration for you, from single sign-on to custom widgets.

What is a B2B SaaS Duda integration?

It is the work of wiring Duda's website builder into your SaaS product so it feels like a native feature. Your customers see your brand, not Duda's. Duda is a white-label website platform that hosts over 9 million websites, used by agencies and SaaS companies to offer website building under their own name.

Three pieces make it work:

1. The REST API, which lets your software create accounts, spin up sites and update content programmatically.
2. Single sign-on (SSO), so customers move from your app into the site editor without a second login.
3. Custom widgets and templates, which let you surface your own product data inside the website builder.

Why add websites to your SaaS product?

Because it lowers churn and lifts revenue. Duda reports that SaaS companies offering websites on its platform see 25% lower customer churn and 29% higher monthly recurring revenue, alongside higher product adoption.

The logic is simple. A customer who builds their website inside your product has a second reason to stay. Switching cost goes up, and you open a new revenue line on top of your core subscription.

There is a quality angle too. As of May 2025, 82% of sites built on Duda passed all three of Google's Core Web Vitals, the highest pass rate among major website platforms. That means the websites your customers publish are fast by default, which protects your brand. See our Core Web Vitals guide for what that means in practice.

How does the integration actually work?

Most of the work is architecting the frameworks and workflows that connect your product to Duda. Kangaroo UK handles this build end to end. A typical integration covers:

• Provisioning workflows: your app calls the Duda API to create a customer account, spin up a new site and assign user roles automatically.
• Single sign-on (SSO) workflows: we build the SSO flow that links your user accounts to Duda, so customers move from your app into the editor with one login, not two.
• Data sync workflows: bi-directional sync pushes your product data into the site and pulls site data back into your platform.
• Custom widgets: we build custom Duda widgets that display your software's data inside the website editor.
• White-label branding: the editor, dashboard and login screen carry your logo, colours and domain, not Duda's.

In practice, a large part of any integration is the workflow layer: provisioning, authentication and data sync are all workflows we design and build around how your platform actually operates.

Every integration is custom built, so it starts with a brief. You either bring us one, or we build it together through discovery workshops. In those workshops we test the unknowns before committing to a full build, which keeps surprises out of the later stages. We also work with you to set up the right workflows inside your CMS environment, the ones that provision each new site build and control user roles.

What does a SaaS integration cost?

Every integration is custom built, so the price reflects the scope of your project. Smaller pieces of work, such as a handful of updates to an existing workflow, start from as little as £1,000. Larger, full integrations are quoted individually because the cost depends on how much bespoke work your platform needs, for example, the number of custom widgets and the depth of data sync.

The honest answer is that prices vary widely. That is why we scope every project against a brief before quoting, rather than quoting blind.

Who is this for?

B2B SaaS platforms whose customers are small and medium businesses that need a website. Common fits include:

• Booking and scheduling software
• Field-service and trades platforms
• Hospitality and travel SaaS
• Marketing and CRM tools for SMBs

Duda's own SaaS partners include large names such as 123-reg and GoDaddy, which shows the model works at scale.

Why choose Kangaroo UK for your Duda integration?

We are a nominated Duda Solutions Partner and a Duda Expert, and we deliver Duda integrations for SaaS and agency clients on a worldwide basis. Two things make our builds faster and cheaper than building in-house:

1. Reusable code. We have built many different solutions for many different clients. Because of that, we rarely start from a blank page. We adapt code we have already proven, which drives down the cost of building custom widgets and workflows for you.
2. Our Agency Website Hub. You can join our environment to speed up your website builds and tap into our white-label service offerings. Or we can use that same framework as the base for your own branded environment, customised to your requirements. Both routes cut your time to launch and save the cost of building a platform from scratch.

"We have built so many Duda integrations now that we rarely start from scratch. We adapt code we have already proven, so a custom widget that might take a SaaS team months in-house often takes us a fraction of that time, at a fraction of the cost." Peter Jones, Co-Founder, Kangaroo UK

Who have we built Duda solutions for?

We have delivered custom Duda builds for a worldwide client base, including:

• A niche sector-specific marketing agency, an instant site-builder workflow
• Pro 5 Networking, a mobile app, CMS platform and website integration
• My Build Quote, a website, workflow and mobile app
• Global sports brand, with complex calculators, a private Instagram-style platform and multiple websites
• Motorspace, a website, mobile app and CMS platform
• Spain-based white-label website building platform provider, a white-label agency reseller dashboard and workflows
• UK-based white-label website building platform provider, an update to an existing reseller dashboard and workflows
• Global Travel Company - white-label website platform provider, multiple template designs, custom widget designs and calculators, and connections into their own reseller dashboard.

Frequently asked questions

Do my customers need to know they are using Duda? No. The integration is fully white-label. Your customers see your brand (or in some cases, their own brand) on the login screen, the dashboard and the editor.

Can Duda show data from my own software? Yes. With connected data fields, we can pull data into the website builder, so sites can display live information from your platform.

Can you build single sign-on between our application and Duda? Yes. SSO workflows are a core part of what we build. We connect your user accounts to Duda so customers sign in once in your app and move straight into the website editor, with no second login.

Will the websites be fast? Yes. 82% of Duda sites passed all three Core Web Vitals as of May 2025, the highest among major platforms, so performance is strong out of the box.

Do we manage the integration or do you? We build the integrations and hand them over to you. After the handover, we can also provide ongoing support and maintenance for your software.

Ready to add websites to your SaaS product?

Have a project in mind? Talk to Kangaroo UK about your Duda integration project. Call +44(0)1530 560177 or contact us via our website to book a scoping call, and we will map out your build against a brief.