Site Favicons Now on Mobile

Favicons are now shown on Mobile view

Google is now showing favicons on mobile organic search pages. This makes these tiny icons more valuable than ever, so if you haven’t set them for your sites yet, do it now. 

What’s a favicon and why add it?

Favicons are the small icons that appear beside the page title in the browser tab, helping visitors identify sites at a glance. If users have multiple open tabs (and really, who doesn’t?), a favicon helps people spot the tab they are looking for quickly.

Until now, favicons were only visible on desktop sites. Now, Google has added them to their organic mobile search pages, too. This enables users on mobile to recognise sites quickly when they are on mobile.

The image on the left shows the original mobile search view, and now the new image on the right shows the new mobile search view with the favicons.

A few favicon tips

• Site favicons should be visual representations of a site’s brand. In most cases, a company logo is perfect.
• If the logo is too complicated, simplify it for the favicon.
• If you decide not to use something related to the brand, use a shape or style that will stand out on the page.
• Ensure the favicon is the correct size: 32px x 32px.